• Launch, manage, and optimize advertising campaigns end-to-end, including keyword generation and campaign setup. • Own budget performance and conversion costs (CPA/CAC), with full responsibility for efficiency and scaling. • Build and execute A/B testing plans, generate and validate hypotheses, and run continuous experiments. • Monitor and analyze key funnel metrics (traffic, conversions, CPA/CAC), identifying growth and optimization opportunities. • Conduct regular reporting and deep-dive analysis to drive data-informed decisions. • Collaborate closely with Marketing Managers, Developers, Designers, and Copywriters to create and improve ad assets. • Communicate with external partners (Google, Microsoft) and internal stakeholders (e.g., Product/Brand Managers) to align on strategy and performance.

• Own Ediphi’s demand generation strategy to hit monthly and quarterly pipeline targets. • Plan and execute integrated campaigns that create sales conversations with preconstruction and estimating leaders. • Build scalable campaign plays across channels, including paid search and paid social, retargeting, content syndication, and email promotion (in partnership with Content Marketing). • Partner with Content Marketing and Product Marketing to package existing assets into high-performing demand programs, including webinar themes, landing pages, CTAs, and conversion paths. • Work with Sales and RevOps on audience targeting, lead routing, campaign tracking, and closed-loop reporting in Salesforce. • Improve conversion rates across key funnel moments (ad to landing page, landing page to form fill, form fill to meeting) through testing and iteration. • Own campaign reporting and share performance insights with the GTM team, including pipeline created, conversion rates, and cost efficiency by channel. • Lead Ediphi’s webinar and virtual event program end to end, including topic planning, speaker coordination, promotion, follow-up, and performance reporting. • Pre and post marketing and lead follow up for marquis industry events • Manage the demand gen calendar and keep Sales aligned on what is launching, who it’s for, and how to follow up. • Establish repeatable processes for planning, launching, and measuring campaigns so performance improves quarter over quarter.

• Execute marketing campaigns across LATAM in line with global priorities and timelines • Coordinate end-to-end campaign delivery across digital, social, email, performance support, partnerships, and events • Plan and deliver local brand activations including events, sponsorships, partnerships, and promotions • Manage localization and rollout of marketing assets in Spanish and Portuguese while ensuring brand consistency • Support execution of CRM campaigns covering onboarding, engagement, retention, and reactivation journeys • Own campaign operations including briefs, timelines, translations, approvals, compliance, and delivery tracking • Act as the regional execution point of contact between Central Marketing and LATAM teams • Identify execution bottlenecks and improve campaign workflows and operational efficiency • Track, analyze, and report on campaign delivery and performance metrics.

• You design, implement, and monitor advertising campaigns (Google Ads / Meta Ads, etc.) • You take responsibility for paid media, including advertising on Google and social media. • You define and interpret performance KPIs to strategically use results and derive actions. • After a thorough onboarding, you will be trusted to work independently and thereby make a significant contribution to the company’s success. • Following your onboarding phase, you will actively participate in client meetings.