• Full-Stack Content Production: Master tools like Canva, Photoshop, and Adobe Premiere/After Effects to independently create engaging images and short videos optimized for social sharing. • Global Account Management: Manage daily operations for TikTok, Instagram, Facebook, and X, including copywriting, community engagement, and follower growth. • Strategy & Execution: Develop and execute the weekly Social Calendar; track hot trends/challenges and respond quickly with relevant content. • Data Monitoring & Review: Monitor key growth metrics (Reach, Engagement, CTR), analyze competitor moves, and continuously optimize content strategies through A/B Testing. • Cross-Functional Collaboration: Work closely with Marketing, Paid Media, and Product teams to provide strong organic traffic support during key moments like product launches and promotions.

• Develop and execute a comprehensive social media strategy across platforms including Instagram, TikTok, X/Twitter, LinkedIn, YouTube, and emerging channels. • Plan, create, edit, and publish engaging content including posts, reels, stories, short-form video, and campaign-driven content. • Own the social content calendar and ensure consistent brand voice, tone, and visual identity across platforms. • Monitor platform trends, cultural moments, and algorithm updates to keep content relevant and competitive. • Manage community engagement by responding to comments, messages, and mentions in a timely, on-brand manner. • Build authentic relationships with followers to strengthen brand trust and loyalty. • Support influencer, creator, and user-generated content initiatives where applicable. • Track, analyze, and report on key social performance metrics including engagement, reach, growth, and conversions. • Use insights and data to continuously optimize content strategy and improve results. • Partner with paid social teams where applicable to amplify high-performing organic content. • Collaborate with marketing, creative, product, and agency partners to support product launches and brand campaigns. • Align social content with broader go-to-market initiatives and marketing priorities.

• Own ETHGlobal's social presence across X, Farcaster, LinkedIn, Discord, Instagram, and other platforms—writing, scheduling, and publishing content that informs and entertains our global community • Stay deeply plugged into crypto Twitter and broader industry trends, identifying opportunities for timely, relevant content • Collaborate with the team to promote our events, products (Guides, Jobs, Packs), and key announcements • Track performance across platforms and use data to refine what's working • Help coordinate community moments like Twitter Spaces and Discord calls

• Planning, creating, and posting consistent LinkedIn content for VirtuHire company page • Creating visually strong, on-brand content using Canva (posts, carousels, banners, announcements) • Repurposing long-form ideas into short, high-engagement LinkedIn content • Coordinating posting schedules and maintaining a structured content calendar • Writing clear, professional copy aligned to VirtuHire’s tone and positioning • Monitoring basic engagement metrics and iterating based on what performs • Supporting occasional content for other company social platforms as needed