We create, launch, and scale digital product brands in the health and wellness space.
Senior Google Ads Specialist, Demand Gen
Location
United Arab Emirates
Posted
84 days ago
Salary
0
Seniority
Senior
Job Description
Senior Google Ads Specialist, Demand Gen
Reverse Tech
• Plan, execute, and optimize advertising campaigns on Google Ads (Search, Demand Gen and Performance Max) using data-driven insights and best practices. • Optimize ad budgets, bidding strategies, and targeting. • Monitor and analyze campaign performance using advertising platform analytics, but also data visualization tools such as Tableau, Sigma and Mixpanel. • Research and test new ad formats, features, and audiences to identify opportunities and enhance performance. • Collaborate with internal teams (creative, design, copy, and product) to ensure alignment between campaign objectives and execution. • Communicate and report on campaign results, insights, and recommendations to stakeholders.
Job Requirements
- 4+ years of experience managing Google Ads, including Search and at least 2 years of hands-on experience managing Demand Gen and Performance Max campaigns, in a digital business environment, ideally a subscription-based B2C product.
- Experience managing and scaling Google Ads accounts with six-figure monthly budgets.
- Hands-on experience managing Google Ads, including knowledge of its policies, guidelines, and best practices.
- Strong analytical and problem-solving skills, with the ability to interpret data and present actionable insights.
- Familiarity with B2C app business metrics (CPA, AOV, LTV, CTR) and an understanding of how funnels operate.
- Communication and collaboration skills, with the ability to work effectively in a remote environment.
- A creative and innovative mindset, with the ability to generate and test new ideas.
- High sense of ownership and proactivity—you take initiative and drive results.
- Experience with complex environments, multiple products.
- Unblocking new businesses.
- Nice to have but not mandatory: Experience in the health & fitness vertical.
- Knowledge in automation integrations for efficiency.
- Experience with other advertising platforms (e.g., Meta, Pinterest, or TikTok).
- Experience using n8n, coding, no-code tools or automations extensively.
- Experience with subscription models.
Benefits
- 100% remote and flexible work hours
- Top notch equipment (MacBook Pro)
- Full-time or freelance opportunities
- Learning from the best, including ex-Googlers and more
- Unlimited growth prospects
- Inclusion in a winning team
- Competitive compensation
- A fun, non-corporate atmosphere
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