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Descubre el océano azul en la gestión de la cultura organizativa, las personas y el talento 🚀
Performance Marketing Manager
Location
Spain
Posted
84 days ago
Salary
0
Seniority
Senior
Job Description
Performance Marketing Manager
BlueLeaders
• Definir, ejecutar y optimizar campañas de performance marketing en plataformas como Google Ads, Meta Ads, TikTok Ads y Criteo. • Analizar el buyer persona y el buyer journey para diseñar estrategias cross-channel que optimicen conversiones en cada etapa del funnel. • Incorporar modelos desarrollados sobre IA y automatización. • Realizar pruebas A/B, experimentación y optimización de tasa de conversión (CRO). • Crear el dashboard de rendimiento (ROAS, CPA, LTV, coste por lead, etc.). • Colaborar con el resto del equipo de comunicación y marketing.
Job Requirements
- Experiencia: 5 años en performance, preferiblemente e-commerce en las principales plataformas y canales, con campañas automatizadas, analítica digital, optimización de funnel y testing.
- Conocimientos en reporting y KPIs para facilitar la toma de decisiones.
- Formación relacionada.
- Interés por trabajar en remoto principalmente.
Benefits
- Flexibilidad horaria y conciliación
- Crecimiento, liderazgo de mercado y desarrollo profesional, con espacio y autonomía para ejecutar tu trabajo.
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