• Lead management of pdfFiller’s PPC and SEO strategies. • Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative. • Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention, and expansion. • Own product marketing strategy, including positioning, messaging, and go-to-market planning. • Lead and optimize PLG motions, including trial-to-paid conversion and onboarding. • Define clear ICP segmentation and differentiated messaging. • Leverage AI-driven tools and insights to improve targeting and campaign efficiency. • Oversee marketing performance metrics including CAC, LTV, and revenue contribution. • Collaborate with central/shared marketing resources for alignment of priorities.

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us. Who is Harrow? Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of! Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including: - An expanding Retina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM - A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE® - A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM - A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA® - A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01 Job Summary The Marketing Lead, Retina is the strategic and executional lead for Harrow’s Retina portfolio, including IHEEZO®, TRIESENCE®, BYOOVIZ™, and OPUVIZ™. This role owns end-to-end marketing strategy and execution across brands, driving growth through integrated HCP and patient marketing programs. Core Responsibilities Retina Brand Leadership - Lead marketing strategy, positioning, and annual brand planning across the Retina portfolio - Identify growth opportunities and drive demand across care settings - Support product launches and lifecycle initiatives Integrated Marketing Execution - Own execution of omnichannel campaigns across personal and non-personal channels (sales, digital, media, CRM) - Develop HCP and patient marketing programs to drive awareness and adoption - Oversee content, messaging, and field-facing tools Performance & Analytics - Define KPIs and measure campaign effectiveness - Use insights to optimize performance and inform strategy Cross-Functional Leadership - Partner with sales, medical, regulatory, legal, and market access to ensure aligned, compliant execution - Lead promotional review and ensure high-quality deliverables Agency & Operations - Manage agencies and vendors to deliver programs on time and within budget - Oversee marketing budgets and multiple concurrent initiatives Qualifications & Requirements - Bachelor’s degree required, MBA preferred - 10+ years pharma/biotech marketing experience - Strong HCP marketing and brand leadership experience - Proven success leading integrated, omnichannel campaigns - Ophthalmology, retina, or buy & bill experience required Position Type - Remote Travel - 35-50%

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Job Summary: PatientPoint is seeking a strategic, results-driven Senior Marketing Manager to support our healthcare provider business. This role is responsible for developing and executing integrated marketing campaigns that drive provider recruitment, accelerate pipeline and unlock growth opportunities across the healthcare provider (HCP) landscape. This individual will play a critical role in identifying and capitalizing on white space within the market—bringing forward innovative, insight-driven campaigns that resonate with providers and their unique needs. They will serve as a key partner to Sales, creating impactful sales enablement tools while also building scalable marketing programs that drive awareness and demand. The ideal candidate is both a strategic thinker and hands-on operator—someone who values the balance of planning and execution, thrives in a fast-paced environment and understands the nuances of healthcare delivery and provider decision-making. What You’ll Do: - Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth - Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning - Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel - Build and support scalable sales and marketing collateral that can be leveraged across segments and personas - Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies - Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption - Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives - Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution) - Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey - Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies - Track, measure, and report on campaign performance, pipeline impact and ROI - Communicate marketing strategies, plans and results clearly to Sales and cross-functional stakeholders - Operate with agility—adapting plans and strategies as business needs evolve What We Need: - 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred - Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes - Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care - Strong experience partnering with Sales and building effective sales enablement materials - Experience supporting or leading product marketing and go-to-market initiatives, including new product launches - Solid understanding of digital marketing channels and how they contribute to full-funnel performance - Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy - Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting - Ability to identify market opportunities and translate insights into actionable marketing strategies What You’ll Need to Succeed: - Highly collaborative, team-oriented mindset with strong cross-functional communication skills - Comfortable balancing strategic thinking with hands-on execution - Adaptable, proactive and comfortable navigating ambiguity and change About PatientPoint: PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. Latest News & Innovations: - Named A Best Place to Work! Read More - Mike Walsh, COO answers "What Makes a Great Leader". Read More - Recognized on Vault’s Top Internship List. Read More What We Offer: We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates. PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Strategy Manager - REMOTE. In this role, you will be pivotal in developing and executing marketing strategies tailored for non-residential customer groups. You will collaborate with multiple teams to ensure cohesive marketing initiatives aimed at increasing customer acquisition and retention. Your leadership and vision will help build brand awareness and drive demand for our services and products. Additionally, you will leverage customer insights to refine marketing programs and improve overall business performance while contributing to the growth and sustainability of the organization. This remote position offers the chance to influence significant marketing endeavors across various channels and markets. - Develop and oversee national marketing initiatives for non-residential business. - Lead marketing communications and engagement programs aligned with business strategies. - Analyze customer insights to build effective marketing strategies. - Collaborate with executive teams to align marketing plans with overall business objectives. - Manage the marketing budget and vendor partnerships. - Create measurable marketing programs that support sales teams. - Act as the primary contact for marketing initiatives within non-residential sectors. - Ensure continuous improvement of marketing processes and campaigns. Qualifications - Bachelor's degree in a related field or equivalent B2B marketing experience. - 10+ years of experience in B2B marketing, especially in non-residential sectors. - Strong understanding of non-residential markets and customer behaviors. - Proven ability to develop successful marketing campaigns. - Excellent communication skills, both oral and written. - Leadership experience with a focus on talent development. - Analytical skills to drive data-informed decisions. - Proficiency in MS Office 365 software. Benefits - Health, dental, and vision insurance. - Paid time off and life insurance. - 401(k) with company match. - Mental health coverage and family building benefits. - Paid parental leave. - Community involvement opportunities. - Flexible working arrangements with remote options. Company Description