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CRM Developer – Marketing Automation
Location
California + 2 moreAll locations: California | New York | Washington
Posted
80 days ago
Salary
$107K - $229K / year
Seniority
Senior
Job Description
CRM Developer – Marketing Automation
GoodRx
• Build multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud. • Collaborate with marketing managers, campaign developers and cross-functional partners to bring customer experience journeys to life by being hands on with all facets of campaign production including, but not limited to HTML, AmpScripts, dynamic templates, journeys, automations, segmentation, A/B testing etc. • Follow a CRM production schedule to ensure that campaign launch timelines are being met. • Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal. • Follow campaign intake process, gather requirements, design solutions and tackle challenges collaboratively with stakeholders for seamless execution of campaigns. • Ensure that data required for CRM campaigns are available within our platforms. • Troubleshoot and perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns. • Run campaign experiments designed to impact key metrics. • Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud. • Develop technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training. • Stay up to date with the rapidly changing Salesforce ecosystem.
Job Requirements
- Bachelor’s Degree in engineering, math, computer science, information technology or related discipline preferred.
- Minimum of 5 years hands on Salesforce Marketing Cloud Experience.
- Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud.
- Deep understanding in digital marketing best practices, HTML, AmpScript and creative design to ensure scalable campaign development.
- Expertise in building dynamic templates, segmentation, testing, analysis, and optimization.
- Expertise in using journey builder and related components for outbound communication deployment.
- Experience with mobile marketing channels (push, in-app, SMS).
- Experience building campaigns to conduct reliable A/B tests.
- Hands on experience with Segment, Redshift, Salesforce Sales Cloud preferred.
- Salesforce Marketing Cloud certifications preferred.
- Experience with Salesforce Data Cloud preferred.
- Effective time management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
- Well organized with high attention to detail.
- Excellent communication skills.
Benefits
- medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- mental wellness and financial wellness programs
- fertility benefits
- generous parental leave
- pet insurance
- supplemental life insurance for you and your dependents
- company-paid short-term and long-term disability
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