• Execute integrated SEO and PPC strategies for assigned client accounts • Conduct keyword research to identify high-opportunity keyword groups and optimization strategies • Monitor client website technical performance and recommend improvements to support SEO best practices • Implement on-page optimizations, including metadata updates, schema, and content publishing support • Build, optimize, and maintain Google Ads and LinkedIn Ads campaigns to drive performance KPIs • Audit existing paid media accounts and identify optimization opportunities • Monitor web analytics dashboards and reporting tools; deliver regular insights and recommendations • Assess user flow and conversion performance across SEO and PPC efforts • Recommend budget, bidding, targeting, and ad creative optimizations to improve paid media results • Communicate performance insights and strategic recommendations to internal teams and Client Services • Occasionally join client calls to support strategic discussions and reinforce recommendations • Stay up-to-date on SEM industry trends, platform updates, and algorithm changes

• Plan, develop, and execute advanced search engine optimization strategies tailored to client needs. • Measure and report on SEO performance including traffic, rankings, quality of conversions and other trends to our clients. • Collaborate with your immediate team and cross-departmentally on digital marketing strategies. • Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement. • Develop, implement, and monitor budgets to ensure efficient allocation of resources. • Meet expectations of timelines, communication, results and meaningful deliverables. • Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive innovative strategies. • Strategically plan and collaborate with your Lead and with other teammates across the organization.

• Produce high-quality, SEO-driven website content including blog posts, service pages, landing pages, product and collection pages, and homepage copy. • Execute content based on briefs and strategy. • Ensure all content follows strong SEO structure, conversion best practices, and brand voice. • Maintain high production volume while ensuring accuracy and quality through detailed editing and QA. • Use AI tools such as Claude and Grammarly to improve efficiency and content quality. • Occasionally support with ad copy for Meta ads or landing pages. • Manage tasks and workflows through Monday.com and follow internal quality checklists.

• Analyze website performance and identify improvement opportunities • Apply SEO technical and content best practices • Implement optimizations for pages, site structure, and performance • Use tools such as Google Analytics, Search Console, Semrush, and Ahrefs • Produce reports with results, insights, and recommendations • Collaborate with content, media, and product teams to define strategies • Support other areas in promoting SEO best practices • Participate in alignment meetings with clients and internal teams • Track goals, KPIs, and project progress.