• Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region. • Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities. • Lead B2B marketing initiatives in close collaboration with the Business Development Team - including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs. • Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals. • Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI. • Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities. • Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ. • Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction. • Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share. • Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth. • Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.

• Own end-to-end strategy and orchestration of integrated, cross channel campaigns for named Enterprise accounts • Define campaign objectives, sequencing, messaging, and success metrics tied directly to pipeline creation • Drive alignment and accountability to ensure execution supports revenue outcomes • Own marketing partnership with Enterprise BDRs • Align campaign narratives directly to outbound messaging and sequencing • Enable BDRs with personalization frameworks, executive engagement best practices, and account-specific insights • Drive measurable improvements in meeting volume, quality, and conversion to opportunity • Monitor BDR engagement and meeting conversion to optimize campaign effectiveness • Translate Enterprise strategy into clear briefs and execution requirements for Paid, Marketing Ops, Events, Creative, and Direct Mail teams • Proactively manage timelines, dependencies, and follow-through • Identify and remove blockers that impact campaign execution or pipeline performance • Track account-level progression (Mapped → Engaged → Meeting → Opportunity → Closed Won) • Identify buying group gaps and engagement drop-offs within target accounts • Partner with Marketing + RevOps to analyze conversion performance and refine campaign strategy

• Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical. • Advance the company’s voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts. • Manage editorial content and strategy for the vertical, including development of both print and digital content. • Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives. • Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables. • Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives. • Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects. • Collaborate with cross-functional stakeholders to scope, plan, and execute industry events such as trade shows, exhibits, strategic hospitality events, and major internal meetings. • Coordinate activities with the broader Marketing team to ensure they understand project requirements, receive actionable direction, and stay aligned to cross-functional needs. • Manage relationships with external digital agencies, creative partners, developers, and technical vendors.

• Impartir clases virtuales en vivo (vía Zoom) siguiendo el temario oficial. • Enseñar modelos estratégicos. • Guiar en la creación de planes de marketing, investigación de mercados y análisis de datos. • Capacitar en el uso de canales digitales: Redes sociales, Email Marketing y SEO/SEM. • Evaluar y retroalimentar los proyectos de emprendimiento de los estudiantes.