• Own CRO analysis and strategy for 7+ e-commerce brands making $10M-$100M/year • Analyze funnels, heatmaps, session recordings, and customer feedback • Extract insights from customer reviews and feedback forms to build test hypotheses • Build clear, prioritized test roadmaps and present your findings and recommendations to clients • Collaborate with project managers, designers, and developers to ensure tests are executed flawlessly

• Building and owning end-to-end eCommerce integrations across Shopify and our broader commerce stack (including legacy BigCommerce and SAP integrations) • Building and maintaining integrations with: ERP systems (orders, fulfillment, inventory, financials) • Akeneo PIM (product data, attributes, taxonomy) • CMS platforms • Search and merchandising tools • Loyalty, CRM, and marketing platforms • Supporting operational automation and notifications (e.g., Microsoft Teams alerts/approvals) tied to integration workflows • Monitoring integration health, data quality, and system reliability • Troubleshooting and resolving data sync issues, delays, and failures • Partnering with eCommerce, Operations, Finance, and Product teams to support business workflows • Documenting integration logic, data mappings, and operational runbooks to support supportability and knowledge sharing • Improving scalability, observability, and error handling across all integrations • Supporting new system implementations and platform migrations

• Shopware development (primary focus) — design and implementation of Shopware 6 plugins, custom entities and B2B-specific features • Further development and maintenance of existing shop features — performance, checkout flows, product presentation • Technical implementation of PIM integrations: product data import, attribute mapping, media synchronization via the Shopware API • Ensuring stable shop operations: CI/CD pipelines, deployments, monitoring, updates • Contributing to test automation — unit, integration and end-to-end tests for business-critical processes • Evaluation and, where applicable, implementation of headless/API-first approaches (e.g., Shopware Frontends, composable commerce) • Evaluation of AI/LLM solutions for automation (product copy, intelligent search, data quality checks)

Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal E-Commerce Marketing Manager - REMOTE. In this role, you will shape the strategic direction of small business customer acquisition campaigns by developing effective campaign concepts and leveraging data-driven insights. You will focus on the 'what' and 'why' of the campaigns, ensuring a strong alignment with digital commerce trends. Your expertise will guide the execution of high-volume, fast-paced campaigns, necessitating strong stakeholder engagement and project management capabilities. This position requires profound knowledge of e-commerce marketing, particularly in developing offers and engaging target audiences. - Define strategic direction for acquisition campaigns focusing on target audience segmentation and messaging. - Utilize customer data and market research to inform campaign strategies. - Develop compelling narratives that resonate with target audiences. - Manage project timelines and presentation materials for senior stakeholders. - Optimize promotional offers to drive customer acquisition effectively. - Analyze offer performance and recommend data-driven improvements. - Collaborate with stakeholders to align promotional offers with business goals. - Provide detailed audience insights for effective campaign targeting. - Direct campaign creative to align with brand guidelines. - Work with digital channel leads for seamless campaign execution. - Stay updated on industry trends and competitor activities. Qualifications - Bachelor's degree in marketing, business, or a related field. - 10+ years of experience in e-commerce marketing, especially in campaign strategy. - Strong understanding of digital e-commerce experiences, preferably in the financial sector. - Ability to analyze customer segmentation and audience targeting. - Competency in data visualization tools such as Tableau or Google Looker Studio. - Proficiency with Google Suite, including Slides and Sheets. - Proven ability to create compelling campaign concepts and strategies. - Strong analytical and problem-solving skills. - Excellent communication and collaboration skills. - Ability to translate data insights into actionable marketing strategies. - Understanding of digital marketing channels and their role in customer acquisition. Benefits - Competitive salary range: $148,000.00 - $169,100.00. - Eligibility for commission and bonus based on role. - Comprehensive health, dental, and vision insurance. - Retirement savings plan with employer contributions. - Generous paid time off and work-life balance initiatives. - Health savings and flexible spending accounts. - Life and disability insurance coverage. - Tuition reimbursement for continued education. - Supportive and dynamic remote work environment.