• Infrastructure Architecture: Lead the evaluation, selection, and implementation of the MarTech stack. You are responsible for the high-level design of how tools (Automation, Enrichment, Analytics) connect and share data. • Salesforce Strategy & Partnership: Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping. You will provide the functional requirements and logic, while the Admin handles the technical configuration within the CRM. • System Integration & Orchestration: Manage the 'connective tissue' between our marketing tools and Salesforce. You will oversee API connections and middleware to ensure a frictionless flow of lead data. • Lead Lifecycle Design: Architect the end-to-end lead lifecycle. You will define the logic for lead scoring, automated nurturing, and routing, and work with the SFDC Admin to ensure these flows are correctly mirrored in the CRM. • Digital Campaign Operations & Optimization: Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events). Ensure proper tracking, attribution, and performance measurement across all digital touchpoints. • Data Governance & Quality: Establish the organization’s data standards. You will manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA), ensuring the data being fed into Salesforce is clean and actionable. • Attribution & Performance Reporting: Design the framework for measuring marketing ROI. You will define the attribution models and work with the SFDC Admin to build the dashboards that visualize funnel velocity and conversion rates. • Demand Generation Alignment: Work closely with demand generation and digital marketing teams to ensure campaigns are properly instrumented, tracked, and aligned to pipeline and revenue goals. • Process Optimization: Continually audit the marketing funnel to identify technical or procedural bottlenecks. You will design automated solutions to replace manual tasks, ensuring we can scale without increasing overhead.

• Analyze business requests and translate into functional specifications • Develop and document deep business processes and domain knowledge • Capture use cases, user stories, and acceptance criteria for new requests • Develop artifacts to illustrate process flows using tools such as Lucidchart and Visio • Lead UAT planning and execution, including test cases, defect triage, and release readiness sign-off • Partner with Finance and Accounting stakeholders to map and improve end-to-end processes across Order-to-Cash (e.g., invoicing, credit/collections, revenue recognition inputs, and financial close impacts) • Define requirements for integrations and data flows between Salesforce and core finance systems (e.g., ERP/GL, billing, tax) to ensure accuracy, auditability, and timely downstream processing • Facilitate backlog grooming and prioritization in partnership with the Business Engagement Director • Responsible for understanding business requirements, creating/grooming user stories • Understand and perform Agile sprints, standard processes, tool entry (Jira or similar), and execution, • Maintain high-level familiarity with other IT system/business application capabilities and scope definition to make recommendations and ask relevant questions about upstream/downstream functionality intersection points. • Coordinate and perform system testing to ensure requirements are met. Work closely with project team during user acceptance testing (UAT); including tracking issues through to resolution and securing end user acceptance sign-off.

• Lead Revenue Systems-related Projects and support activities • Manage Revenue system processes • Maintain monthly system pre-close and close process activities • Support Disclosure reports and SSP Analysis process in Revpro • Understand, support, and tie-out Revenue reports • Manage System Upgrades • Use case testing and Regression testing for ongoing patches and upgrades • Design, document BRD, and test enhancements and customizations • Support UAT • Work on Revenue AI and RPA projects • Work on Revenue real time reporting and business intelligence projects

• Participate in highly complex projects in the automotive industry performing the following activities • Coach teams on writing high-quality needs and requirements • Improve decomposition, integration, and traceability • Reinforce standards for clear system boundaries and verification alignment • Clarify system boundaries, interfaces, and ownership • Facilitate cross-team alignment in ambiguous areas • Apply structured SE methods to reduce friction and decision churn • Support a focused pilot team using Jama • Establish best practices for requirement structure, hierarchy, and traceability • Collect and implement feedback and ensure tooling reinforces sound systems engineering thinking • Deliver focused workshops and 1:1 coaching • Introduce practical SE tools that improve clarity and reduce conflict • Influence across engineering, product, and program leadership without formal authority