• Managing successful brands such as HelloFresh, KoRo and yfood • Leading the marketing team • Managing six-figure advertising budgets on Meta • Developing and implementing new marketing strategies • Planning and executing A/B tests

• Set up and manage QuickBooks for U.S. operations • Handle day-to-day bookkeeping and maintain accurate financial records • Categorize transactions and reconcile bank/credit card accounts • Manage and reconcile data across Shopify, Amazon, and TikTok platforms • Prepare monthly reports and support monthly close processes • Collaborate with international finance team and external CPA • Identify gaps and help improve financial systems and processes

• End-to-End Shopify Delivery: Receive client tasks/briefs, plan the approach, execute, QA, and deliver — independently. • Custom Theme Development: Build and customize Shopify themes using Liquid, HTML/CSS, JavaScript. Deep expertise in Shopify's theme architecture is non-negotiable. • Shopify App & Integration Work: Install, configure, and troubleshoot Shopify apps. Build custom solutions using Shopify APIs (Storefront, Admin, Functions). • Store Performance & Optimization: Ensure stores are fast, conversion-optimized, and follow Shopify best practices. • Client Task Management: Manage your own pipeline of tasks. Prioritize, communicate status, flag blockers — like a true lead. • Team Guidance (Future): As we grow, mentor junior developers and review their work.

• Backend Solution Implementation: Responsible for collaboratively implementing the best backend solutions for our clients, always aiming to deliver the best user experience for our products. • Coding, Testing, Deployment and Monitoring: Responsible for coding, writing unit tests, deploying and monitoring applications, and ensuring code quality and best programming practices. • Application Improvement: Improve applications by identifying opportunities for enhancement, making recommendations, and designing and implementing systems. • Participation in Decision-Making: Act with an ownership mindset, participating in decisions related to product implementation. • System Quality Improvement: Improve system quality by identifying common problems and patterns, and by developing standard operating procedures. • Code Maintenance and Review: Maintain, improve, and review existing code through code reviews and pair programming. • Research and Implementation of New Technologies: Investigate and adopt new technologies when relevant. • Documentation and Technical Mentorship: Keep documentation up to date and act as a technical mentor to other developers, sharing programming best practices with the team.