• Serve as the primary client contact for paid search strategy and performance discussions. • Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. • Establish testing frameworks and innovation pipelines to continuously improve results. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. • Deliver clear, data-driven performance reports and insights to clients – diving into the "why" behind the data. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.

• Partner with Search team members on paid search strategy and performance discussions. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360. • Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Manage day to day tasks and responsibilities utilizing the team’s project management platform. • Deliver clear, data-driven performance reports and insights to clients. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.

• Verantwortung für die Skalierung unserer B2B Demand Generation Aktivitäten • Hochwertige Leads generieren und Marketing-Pipeline aufbauen • Arbeiten mit einem modernen Tech-Stack (z. B. Google Ads, LinkedIn Ads, HubSpot) • Planung, Umsetzung und Optimierung der Performance-Marketing-Strategie im B2B-Umfeld • Entwicklung skalierbarer Paid-Media-Kampagnen zur Leadgenerierung • Steuerung und Optimierung zentraler Kennzahlen wie Leads und Conversion Rates • Operative Verantwortung für die HubSpot-Marketingplattform • Verantwortung für Kampagnenbudgets, KPIs und Performance-Ziele • Analyse der Kampagnen- und Marketingperformance

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows • Build campaign and partner strategies, defining the best approach for each channel motion • Support partners through enablement, events, and co-marketing initiatives • Collaborate with the alliances team to create and deliver partner enablement assets • Manage partner BDF, events, and co-marketing programs • Work cross-functionally with alliances, BDRs, sales, and marketing teams • Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives • Leverage Salesforce and reporting tools to evaluate campaign performance • Analyze and measure campaign impact on engagement, pipeline, and influenced revenue • Provide ongoing reporting on account engagement and campaign traction • Use data and industry best practices to generate insights and optimize programs for target accounts