• Own and scale the Google Ads channel end-to-end, managing campaigns hands-on with a strong focus on ROI • Launch, structure, and optimize campaigns across Search, GDN, Demand Gen, and Performance Max • Build and evolve campaign architecture, processes, and channel structure for scalable growth • Design and execute testing frameworks, driving continuous performance improvements • Develop and implement automation, rules, and optimization systems on top of the channel • Collaborate with analytics and product teams to improve funnel performance and conversion efficiency • Identify and scale growth opportunities across keywords, creatives, audiences, and funnels • Increase spend in a controlled way while maintaining efficiency targets • Maintain clear documentation of campaigns, testing, and processes

• Own and scale paid acquisition channels (Meta, Google, LinkedIn, etc.) • Manage budgets, CAC, and ROI with a performance-driven mindset • Continuously test creatives, audiences, and channels to unlock new growth levers • Analyze the full funnel (landing pages → signup → conversion) • Run A/B tests and experiments to improve conversion rates • Optimize user journeys and reduce friction points • Structure and optimize CRM workflows (HubSpot or similar) • Build automated sequences (email, lead nurturing, scoring) • Improve lead qualification and sales handover processes • Implement growth loops and lifecycle marketing strategies

Role Description We are looking to add a hands-on, data-driven AI Marketing Engineer to our Growth Marketing team to optimize and manage our marketing tech stack, reporting, and lead management processes. Do you thrive on building, executing, and troubleshooting systems to drive marketing and revenue efficiency? You will be the go-to expert in AI, marketing automation, CRM integrations, campaign tracking, and performance analytics, ensuring alignment between Sales and Marketing in a fast-growing, data-driven environment. Qualifications - 10+ years in Marketing Operations (preferably in B2B SaaS, AI, or related industries). - Hands-on experience with Salesforce, Pardot (or similar marketing automation tools), implementing AI workflows, and marketing analytics. - Strong knowledge of lead management, attribution modeling, and data governance best practices. - Proficiency in Google Analytics, Salesforce reporting, Tableau, and Common Room, Clay or other similar AI tools. - Strong analytical mindset with a passion for turning data into insights. - Ability to work independently, solve problems proactively, and manage multiple priorities in a fast-paced environment. Requirements - Build automated systems that drive efficiency across the marketing team. - Own and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM. - Manage and troubleshoot integrations across the tech stack, including Pardot, Salesforce, Common Room, and more. - Be the de facto expert on all things AI for the Marketing organization, including introducing new AI workflows and training the team. - Ensure data integrity, accuracy, and security across platforms. - Administer user permissions and ensure compliance with data privacy regulations. - Design and maintain lead scoring, routing, and nurturing workflows to optimize the handoff to Sales. - Ensure MQL tracking accuracy and data hygiene within Salesforce. - Manage attribution models to track and optimize marketing performance and campaign ROI. - Build, automate, and maintain marketing performance dashboards in Salesforce, Google Analytics, and other reporting tools. - Provide actionable insights into lead conversion, campaign effectiveness, and pipeline impact. - Continuously analyze and refine marketing KPIs to improve forecasting and performance measurement. - Support campaign execution by ensuring proper setup of automation workflows, nurture tracks, and landing pages. - Manage campaign data accuracy, including UTM tracking, conversion reporting, and attribution tagging. - Implement A/B testing frameworks to optimize engagement and conversion rates. - Partner with Sales, Customer Success, and Revenue Operations to ensure smooth lead flow, reporting accuracy, and process alignment. - Train and support internal teams on marketing tools, best practices, and analytics. - Continuously improve and automate workflows to increase efficiency and scalability. Benefits - Competitive compensation package, including RSUs (Restricted Stock Units) for all employees. - Remote-first environment - giving you flexibility and autonomy in how you structure your day. - Unlimited Paid Time Off (PTO). - Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan! - Best-in-class Health Savings Account (HSA) employer contribution. - Low-cost vision and dental plans for you and your family. - Paid Parental Leave - Including birth, adoptive & foster parents. - One year of diaper delivery for your newest addition to the family. - Recurring monthly phone and internet allowance. - Enhanced fertility and GLP-1 benefits. - Annual Learning & Development stipend to support your professional growth.

• Research travel options based on client needs and preferences • Assist with planning vacations, cruises, hotel stays, and packaged travel experiences • Communicate with clients to understand their travel goals and priorities • Provide destination recommendations and general travel guidance • Organize itineraries and reservation details accurately • Support clients with updates or changes when needed • Provide professional and responsive service throughout the planning and travel process