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Motive logo
Motive

Motive combines IoT hardware with AI-powered applications to connect and automate physical operations.

Senior Manager, Web Strategy

ManagerManagerFull TimeRemoteSeniorTeam 1,001-5,000Since 2013H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

86 days ago

Salary

$128K - $176K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishWordPress

Job Description

Senior Manager, Web Strategy

Motive

• Lead the development and execution of web strategies that align with the project goals. • Collaborate with Marketing, Engineering, Creative, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute. • Operate as a player/coach, managing a small team while owning your own projects end to end. • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience. • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights) and use those insights to inform site strategy. • Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance.

Job Requirements

  • 5+ years of website management and strategy experience.
  • AI first approach in solving problems, building solutions, and improving workflows. This includes familiarity with AI tools and AI agents.
  • Driven with a growth mindset who can take ownership and operate as a pace setter.
  • Proven ability to collaborate effectively with cross-functional teams and stakeholders.
  • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress), A/B testing tools, site analytics and other business intelligence tools.
  • Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
  • Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
  • Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
  • Ability to adapt to a fast-paced and dynamic work environment, staying proactive and innovative in the ever-evolving landscape.
  • Prefer a candidate with managing an international multi-site environment from the ground up.

Benefits

  • health, pharmacy, optical and dental care benefits
  • paid time off
  • sick time off
  • short term and long term disability coverage
  • life insurance
  • 401k contribution

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