• Be the key driver of the Immersive One platform research strategy, unifying products, personas, and complex workflows. • Run mixed-method research at product pace: interviews, usability/task testing, concept and prototype evaluation, tree tests, card sorts, surveys, and longitudinal work when it’s the right tool. • Transform raw qualitative and quantitative data into high-impact, compelling strategic narratives that decisively influence roadmaps, prioritisation, and major investment decisions. • Bridge the gap between grand research vision and immediate execution, translating multi-quarter platform blueprints into actionable, high-impact outcomes. • Architect research frameworks, playbooks, and enablement practices that multiply research effectiveness and elevate organizational maturity. • Weave together research, analytics, user feedback, and market signals into cohesive strategic narratives • Establish a repeatable learning engine: intake/prioritisation, cadence (e.g. weekly/fortnightly testing), synthesis rituals, and an insight repository that’s easy to reuse. • Coach designers and PMs on lightweight research techniques and evidence-based decision making.

• Conduct systematic competitor and market research across SaaS, subscription, and freemium products — analyzing user flows, paywalls, onboarding funnels, and conversion patterns. • Mine quantitative data from analytics tools (Mixpanel, Microsoft Clarity, GrowthBook) to identify drop-off points, attention gaps, and underperforming screens. • Analyze heatmaps, session recordings, and attention data to surface CRO opportunities. • Deliver 10–15 experiment ideas per week, each scored using the ICE framework (Impact × Confidence × Ease) with a target threshold of 500+. • Write clear, testable hypotheses with defined success/failure criteria and primary metrics. • Create low-to-mid fidelity wireframes (AI Tools) to communicate test variants — clear enough for developers and stakeholders to act on. • Develop user personas, journey maps, and usability assessments specific to our funnel stages (Landing → Start → Quiz → Analyzing → Email Capture → Checkout). • Present insights and recommendations in twice-weekly Growth team brainstorming sessions. • Analyze post-test results and extract reusable patterns for the team's knowledge base. • Stay current on CRO, behavioral psychology, and SaaS conversion trends.

Role Description You will act as a strategic partner to Product, Design, Engineering, and Business teams, shaping product direction through deep user understanding and advanced research methodologies. In this role, you will lead complex research initiatives, influence product strategy and roadmap decisions, and create frameworks that strengthen user-centric decision making across the organization. You will also contribute to the evolution of research practices, support research operations, and mentor others in research methodologies. What you’ll do: - Lead research strategy for key product areas, ensuring product decisions are grounded in real user needs and behaviours. - Translate strategic questions into clear research plans that influence roadmap and prioritization. - Identify high-impact opportunity areas and user problems that shape long-term product direction. - Design and execute advanced research using mixed methods (qualitative and quantitative). - Plan and conduct end-to-end research activities, including recruitment, moderation, analysis, and synthesis. - Collaborate with Data & Analytics teams to connect behavioral data with qualitative insights. - Synthesize complex research findings into clear, actionable insights and strategic recommendations. - Facilitate workshops and discovery sessions to align cross-functional teams. - Partner closely with Product Managers, Designers, Engineers, and other stakeholders during product discovery. - Improve research operations, documentation, and insight repositories to scale research impact. - Mentor designers and researchers in foundational research methods and best practices. - Champion user-centricity and evidence-based decision making across the organization. Qualifications - Advanced expertise in qualitative research and strong experience with mixed research methods. - Ability to independently lead end-to-end research projects, from scoping and planning to analysis and insight synthesis. - Proven experience influencing product strategy, roadmap decisions, and prioritization through research insights. - Strong analytical capability to connect qualitative findings with quantitative and behavioral data. - Ability to synthesize complex information into clear, actionable insights and frameworks (e.g., mental models, opportunity maps, research frameworks). - Excellent communication and storytelling skills, with the ability to present insights to cross-functional teams and leadership. - Experience collaborating with Product, Design, Engineering, Data, and Business stakeholders in product discovery environments. - Strong facilitation skills to lead workshops for problem framing, ideation, prioritization, and synthesis. - Experience improving research operations, documentation, tools, or scalable research practices. - Ability to mentor designers or researchers in research methodologies and best practices. - High autonomy, strategic thinking, and comfort working in complex product ecosystems. - Commitment to ethical, inclusive, and user-centered research practices. - Advanced or Fluent English. Benefits - Competitive compensation - Access to TotalPass - Paid time off - Remote environment - Growth and learning opportunities through the Flutter Edge global network

Title: UX Researcher II Location: Atlanta, Georgia, United States At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We are looking for a thoughtful and experienced UX Researcher with a proven track record of constructing and delivering impactful research to join our growing team! The ideal candidate will have experience executing research at all stages of the end-to-end design process and be a fierce advocate for our members and their experiences. Our research philosophy is to appropriately balance speed and efficiency with rigor while ensuring we maintain curiosity, empathy, and a passion for solving problems. Collaboration and stellar communication with cross-functional partners, including product managers and designers, is critical. You’re a strong fit for this role if you’re comfortable independently scoping and executing evaluative and generative research, leveraging insights to inform and influence decision-making, and are open to learning and growing. What you’ll do: - Design and execute research studies using a variety of methods including usability testing, in-depth interviews, diary studies, etc. - Own the end-to-end research process within your domain including prioritizing & scoping, recruiting participants, collecting data, synthesizing and analyzing data, and delivering findings - Partner closely with cross-functional team members in identifying key research objectives and questions to address research needs across the product lifecycle - Translate research findings into actionable insights, and strategic narratives through compelling storytelling and creative artifacts, reports, and read-outs - Communicate research findings, insights, and recommendations clearly and effectively to key stakeholders, including senior leadership What you have: - 2-4 years of relevant experience in UX Research, Design Research, or Human Factors Engineering - Bachelor’s, Master’s, or PhD in Psychology, Human Factors, HCI, Anthropology, or related field - Strong proficiency with qualitative or mixed-methods research and executing both evaluative and generative studies - A portfolio or case studies highlighting your end-to-end research process and the impact your work had on an organization, team, product, and/or feature - Excellent communication skills with the ability to effectively collaborate with and influence stakeholders - Experience with remote testing tools (e.g., dscout, UserTesting, UserZoom, etc.) - A deep curiosity and passion for uncovering user needs, motivations, behaviors, and pain points - Bonus points for having comfort/familiarity with quantitative methods (e.g., surveys, log data analysis) or an interest in developing those skills Where you’ll live: - This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid Benefits you’ll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks: - Company-subsidized medical, dental, & vision plans - 401(k) plan with company match - Annual bonus - Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) - Generous paid leave programs, including 16-week paid parental leave and disability benefits - Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked - Company-wide in-person events and team outings - Lifestyle enhancement program - Company equipment provided (Windows & Mac options) - Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.