• Design and maintain scalable data architecture, pipelines, and models using dbt, Airflow, and Redshift. • Build reusable datasets that power analytics, experimentation, and business intelligence. • Collaborate with Engineering to define event tracking and instrumentation standards. • Develop core metrics, dashboards, and self-serve tools for stakeholders. • Partner with Product, Marketing, and Engineering to uncover insights on user behavior and growth. • Ensure data quality, reliability, and governance through validation and testing. • Communicate findings clearly to technical and non-technical audiences. • Continuously improve workflows, documentation, and analytics processes.

• Define and govern the product event taxonomy across services and applications • Partner with engineering teams to establish clear instrumentation contracts and naming standards • Own the modeling patterns that translate event collection pipelines into durable warehouse datasets • Ensure event data is reliable, deduplicated, and usable for analytics and modeling • Transform raw events into reusable behavioral datasets such as sessions, feature usage, funnels, retention cohorts, and customer journeys • Design models that enable product teams to analyze feature adoption, engagement, and lifecycle behavior • Maintain modeling patterns that support both exploratory analysis and production use cases • Define and maintain canonical entities such as Agency, Location, Contact, Conversation, Campaign, Spend, Usage, and Outcomes • Establish durable fact and dimension models that connect behavioral events to business entities • Ensure relationships between entities remain consistent and scalable across teams and product surfaces • Build warehouse models that power product analytics platforms • Ensure metrics in analytics tools and warehouse metrics resolve to the same definitions • Provide standardized datasets for funnels, cohorts, retention analysis, and product experimentation • Build behavioral and feature‑ready datasets used by data science for lifecycle modeling, experimentation, and prediction • Ensure datasets are stable, versioned, and reproducible for downstream ML workflows • Establish modeling patterns, dbt conventions, macros, and documentation standards used across analytics engineering • Design tenant‑safe models that support multi‑tenant workloads and high‑concurrency analytics • Partner with platform teams to ensure models are performant for both internal analytics and in‑app experiences • Define tests, freshness expectations, and invariants for behavioral datasets • Implement automated validation for event completeness and schema consistency • Partner with platform and engineering teams to detect and resolve issues before they impact analytics or customers • Establish reusable modeling patterns and best practices • Review work from analytics engineers and raise the bar for correctness, clarity, and maintainability • Help shape the long‑term architecture of the behavioral data platform

• You are responsible for stable, high-performance ELT processes on modern cloud data platforms • You develop and operate scalable data pipelines and transformations using dbt • You ensure high data quality • You design data models that directly answer business and operational questions • You work closely with business units, support operational management, and independently identify relevant deviations and trends • You advise internal stakeholders on data-related issues and translate requirements into sustainable analytics solutions • You share your knowledge within the team, establish best practices, and create technical documentation for the efficient use of data products • You work pragmatically and solution-oriented, and know how to solve challenges independently or together with the community

Job Description: Phreesia is launching ProviderConnect, our new HCP Demand-Side Platform (DSP), a first-of-its-kind solution that uses real-world, first-party patient scheduling data to reach healthcare providers (HCPs) at the right moment. To drive successful market launch, we’re seeking an experienced Lead of HCP Advertising Strategy & Measurement to shape the product narrative, lead measurement and analytics strategy, and partner closely with internal teams and external clients to drive adoption. The Lead, HCP Programmatic Measurement Strategy role blends storytelling, media strategy, and measurement leadership, positioning Phreesia as a thought leader in programmatic HCP advertising and helping pharma marketers understand the value of our unique, predictive audience data. Phreesia is a fully remote company; however, candidates located in ET and CT regions (such as NYC and Toronto) are given priority in the hiring process. What you’ll do Measurement Strategy & Analytics - Lead measurement strategy across the full product lifecycle, including developing frameworks that prove campaign performance and incremental outcomes (impressions, CTR, viewability, PLD, TRx/NRx), creating measurement playbooks for client facing teams, and defining future state capabilities such as closed loop HCP–patient impact and outcome based optimization. Lead forecasting strategy/tooling within our system. Develop documentation around key processes - Collaborate with analytics, product, and external data partners (IQVIA, Crossix, Symphony, PurpleLab) to integrate advanced studies, validate performance, represent ProviderConnect in clients’ MMM models, and ensure accurate visibility across cross channel reporting. Strategic Leadership - Shape and communicate the value story for ProviderConnect by translating complex ad tech and data concepts (deterministic targeting, device mapping, predictive audience modeling) into clear narratives and leveraging clinical insight to map patient clinical audiences to HCP targets. - Serve as a key strategic voice across Product, Client Experience, Sales Enablement, and Data Science, driving alignment throughout cross functional launch planning. Client & Market Engagement - Partner with Commercial and Client Experience teams to evangelize differentiators such as predictive HCP targeting, DTC synergy, and activation through Freewheel DSP, and collaborate with agencies and DSP partners on best practices for audience segment and managed service models. - Represent Phreesia as a thought leader in client meetings, industry events, and roundtables (e.g., FiercePharma), shaping the market’s understanding of HCP programmatic advertising. Internal Enablement - Create internal messaging, training materials, and measurement focused enablement to reinforce understanding of ProviderConnect’s value proposition, audience strategy, and performance metrics. - Partner with Marketing to develop case studies, white papers, and success stories that illustrate real world results and strengthen internal and client-facing measurement consistency. What you’ll bring - 7–10 years of experience in HCP advertising, programmatic media, or digital marketing strategy within pharma, healthcare, or ad tech, with deep understanding of DSPs, SSPs, ad networks, HCP audience data (NPI‑based targeting, clean rooms, deterministic device matching), and hands‑on experience with Freewheel or other DSPs, audience solutions (Swoop, Crossix), 3rd‑party ad serving (GAM360), and BI/analytics tools. - Deep understanding of DSPs, SSPs, ad networks, and HCP audience data (NPI-based targeting, clean rooms, deterministic device matching). - Proven track record of leading measurement or analytics initiatives for HCP or healthcare media campaigns. - Experience crafting GTM narratives or marketing positioning for data-driven ad products strongly preferred. - Strategic thinker and an expert communicator who can translate data and technology into persuasive narratives. - Familiarity with healthcare data privacy regulations (HIPAA, de-identification standards). Total Cash Compensation for U.S. and Canada-based employees ranges from  $155,000–$180,000, which could include participation in our variable incentive plan. Compensation decisions are based on job-related factors including skills, experience, and qualifications, in addition to Phreesia’s highly competitive and comprehensive Total Rewards package.  Who We Are: At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care. Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit! Top-rated Employee Benefits: - 100% Remote work + home office expense reimbursements - Competitive compensation - Flexible PTO + 8 company holidays - Monthly reimbursement for cell phone + internet + wellness - 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada - Variety of insurance coverage for people (and pets!) - Continuing education and professional certification reimbursement - Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/workforce/ We strive to provide a diverse and inclusive environment and are an equal opportunity employer.