• Guide the product philosophy, vision, and roadmap for Discord’s search engine optimization (SEO) • Lead cross-functional execution with a team of Engineers, Designers, ML engineers, and Data Scientists • Drive improvements to our experimentation and web infrastructure • Partner with other product teams across Discord • Independently make decisions for your product area • Clearly communicate roadmaps, priorities, experiments and decisions across a wide spectrum of audiences • Define and own performance against key engagement metrics.

Role Overview We are hiring a Fractional Growth Operator (SEO / GEO-first) to unlock organic demand and improve inbound signal quality for Layer. This role is focused on hands-on execution, not people management or budget ownership. The Growth Operator will fix SEO/GEO foundations, unify attribution, and build repeatable organic growth systems that feed clean, qualified demand into our RevOps / GTM engine. This is a contract role designed to create leverage before scaling spend or headcount. It's fully remote you can be anywhere around the world ideally EU or Americas (East Coast) where most of our team is based. Why This Role Exists Layer has strong product-market fit signals and high-quality content, but we are under-capturing demand due to: - Incomplete SEO/GEO foundations - Fragmented analytics and attribution - Founder-driven, non-systematic growth execution This role exists to fix the foundations first, so future growth (organic, outbound, or paid) scales on clean signal and real data. Key Responsibilities SEO / GEO Foundations - Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure) - Improve on-page SEO (page titles, heading hierarchy, internal linking) - Strengthen content discoverability across product, blog, and feature pages - Partner with Product/Engineering when fixes require support Analytics & Attribution - Audit and clean GA4 and Google Tag Manager setup - Define and enforce UTM conventions across channels - Ensure inbound attribution is clean and decision-ready - Surface clear channel-level performance insights Organic Growth & Distribution - Build an SEO/GEO-driven content roadmap (beyond product-led posts) - Diversify blog and content strategy to capture broader demand - Create repeatable content → distribution workflows - Support lightweight video embedding and distribution Growth Experiments (Optional) - Test low-cost, leverage-driven growth ideas (templates, workflows, viral loops) - Outsource writers or creatives efficiently when useful - Support small experiments only once foundations are solid Ownership & Boundaries This Role Owns SEO / GEO execution - Organic acquisition systems - Inbound attribution hygiene - Growth foundations and documentation This Role Does Not Own - CRM architecture - Marketing-to-sales automation - Outbound workflows - Sales tooling or RevOps stack ownership - Paid media scale RevOps / GTM Engineering owns GTM systems, automation, outbound, and revenue workflows. This role improves the input signal to those systems. Success Metrics (First 3 Months) This role is successful if: - SEO/GEO health issues are resolved - Attribution and UTMs are clean and reliable - Organic impressions and qualified inbound increase - Channel performance is decision-ready - Growth systems are documented and reusable by the team Required Skills & Experience - Hands on experience with latest and greatest AI tools and best practices - Proven hands-on experience with technical and on-page SEO - Strong working knowledge of GA4, GTM, and UTM frameworks - Experience building organic growth systems from scratch - Comfortable operating without ad budgets - Strong prioritization and judgment - Clear communicator who collaborates well with RevOps and Product - Fast moving, growth minded, analytical, team player who enjoys growth hacking Nice to Have - Experience with AI, SaaS, or developer tools - Familiarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities) - Experience outsourcing and managing freelancers - Understanding of how inbound feeds into GTM and sales systems Engagement Details - Type: Contractor / Fractional - Time: 10–20 hours per week (Happy do differently if you convinced us otherwise) - Duration: 3-month initial contract - Reporting: Weekly progress updates, bi-weekly check-ins, monthly summary What This Role Unlocks Once foundations and signal are clear, Layer can confidently: - Scale organic content - Invest responsibly in paid acquisition - Hire a full-time growth leader with validated data How We Evaluate Candidates We prioritize: - Execution over strategy decks - Clear examples of shipped work - Ability to say “this doesn’t matter yet” - Comfort working independently with accountability Why Join Layer AI? - Innovative Projects: Shape the future of AI-driven tools for game artists. - Autonomy: Lead the regional book of business from 1-100. - Growth: Join a rapidly expanding startup with abundant growth opportunities. - Collaboration: Work with passionate technologists and creatives. Apply Now If you’re excited about redefining creative workflows with generative AI, we’d love to hear from you! Please send your resume and any relevant portfolio links. Let’s shape the future of game art together. Our Values: 🚀 Execute Pragmatically: We approach work with speed and practicality in mind. We take individual ownership over our work, and we trust each other to deliver, but we avoid working in isolation. We strive to be excellent at what we do and will take time to deepen our knowledge of our craft; the more we learn, the better we can execute! 💓 Be Open: At Layer, openness applies to both the business and the people who work within it. We are continually open to giving and receiving feedback and learning new things from each other. We communicate openly and honestly. We are humble and kind and acknowledge that we are not always right. 🌎 Artists First: We are building a tool for artists, to enable them to be more creative and imaginative. We make sure that everything we are building serves artists first. Commitment to equal opportunity: We believe that everyone should work in an environment free from discrimination and harassment. All applicants will be treated fairly and judged solely on their merits. Our recruitment process is open, honest, and fair.

• Work on SEO projects in competitive iGaming, betting, and casino niches • Conduct in-depth SEO research, including keyword clustering and search intent analysis • Identify organic growth opportunities through market and competitor analysis • Analyze SEO performance, derive insights, and work closely with marketing and content teams • Perform SEO audits covering page speed, on-page optimization, and internal linking • Collaborate with external agencies, vendors, and freelancers on SEO initiatives • Track performance metrics, analyze results, and propose data-driven improvements.

• Create SEO/GEO proposals for new and existing clients • Conduct technical, content, and performance audits • Develop strategic roadmaps and execution plans • Implement SEO and GEO recommendations across websites and platforms • Monitor performance and deliver clear, insightful reporting • Support Account Managers in client communication and relationship management • Work closely with internal teams (strategy, creative, media, analytics) to deliver integrated solutions • Contribute to internal knowledge sharing and best-practice development