• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. • Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes • Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact • Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes • Support product marketing peers in development and enhancement of solutions-based sales plays • Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives • Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations • Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics • Strategize and execute product launches. Determine the metrics needed for success • Create effective plays and enablement for sales and CS teams • Work closely with product management to align marketing with product features and roadmap

• Develop and execute our overall product marketing strategy to drive sustainable, accretive, and measurable business growth for the managed services portfolio, from adoption through engagement and customer retention. • Act as the business owner for Wayfinder TDR, driving MBRs and cross-functional business clarity to inform strategic initiatives. • Develop, execute, and maintain the global GTM strategy for SentinelOne’s Wayfinder TDR services and cyber insurance portfolio, including ownership of GTM motions, sales plays, partner strategies, customer engagements, and more. • Own the product launch process, driving clarity across cross-functional teams to deliver messaging, customer-facing content, enablement materials, GTM strategies, inform campaign deliverable, and more. Act as the driver of clarity to deliver product launches in a timely and impactful manner. • Generate clarity and momentum across our services ecosystem, influencing stakeholders to execute along a common strategy. Confidently be the voice of our managed security services businesses in executive forums. • Understand the business, customer needs, market dynamics, and product capabilities to create compelling messaging and positioning documents that convey our differentiated value props for teams to adopt (across marketing, sales, partner, product, etc.). • Develop and land compelling internal enablement and customer-facing content, L1s/L2s, datasheets, thought leadership assets, webpage messaging, solution decks, white papers, blogs, competitive positioning, demos, and more. • Work closely with sales, channel, and partner teams to ensure the value proposition, assets, training, and tools are deeply and consistently implemented across the organization to enable a strong sales motion. Develop compelling internal enablement assets and partner enablement assets to drive Wayfinder TDR business growth at scale. • Work closely with the customer success and support teams to deliver compelling messaging and clear communications to drive retention, upsell, and strategic tie-ins across Wayfinder TDR and our complementary support services. • Partner with our threat intelligence teams and product leaders to cement SentinelOne’s leadership position in the managed security services and cyber risk markets. • Closely partner with our Analyst Relations team to successfully land the differentiated value of Wayfinder TDR. • Be the expert on the market trends, the competitive landscape, and target audiences, and leverage this knowledge to inform the portfolio roadmap and position our differentiated offering in market.

• Support Protocols business line and Ventures arm • Shape understanding, adoption, and trust of core protocol innovations and ecosystem investments in the market • Own the end-to-end narrative for protocol products, including core primitives, upgrades, and roadmap milestones • Develop clear, differentiated positioning and value propositions for technical and non-technical audiences • Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives • Define target audiences (developers, institutions, partners) and tailor messaging accordingly • Act as the voice of the market to Product and Engineering • Influence roadmap prioritization with customer, partner, and ecosystem insights • Ensure consistent messaging across docs, website, sales, and external communications

• Own the entire function and operate as an Individual Contributor • Create sales presentation tools based on client needs • Support GTM initiatives for new features and releases • Be the customer voice for feedback and new feature requests to the Product Team • Travel expected at least once per month for trade shows and presentations