Role Description We are looking for an experienced Google Ads Specialist / Media Buyer with a strong background in lead generation for automotive dealerships or local service businesses (such as HVAC, home services, or similar industries). This role focuses on planning, launching, and optimizing high-performing Google Ads campaigns that generate qualified leads and measurable results. The ideal candidate has hands-on experience with Search campaigns, PMAX, and lead generation strategies, and is comfortable optimizing campaigns based on key metrics such as Cost Per Lead (CPL), conversion rate, and lead quality. Key Responsibilities: - Campaign Strategy & Media Buying - Plan, launch, and manage Google Ads campaigns for automotive dealerships - Structure accounts using best practices for Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA) - Develop scalable campaign frameworks designed to maximize lead generation and vehicle sales - Conduct keyword research focused on high-intent automotive search queries - Implement bidding strategies to maximize lead volume and campaign efficiency - Inventory & Feed-Based Advertising - Manage and optimize vehicle inventory feed campaigns - Build and optimize Vehicle Listing Ads (VLA) campaigns - Manage inventory-based Performance Max campaigns - Optimize campaigns to promote high-priority and in-stock vehicles - Monitor feed health and troubleshoot inventory feed issues - Campaign Optimization - Continuously optimize campaigns to improve Cost Per Lead (CPL), conversion rates, and lead quality - Monitor search terms and implement negative keyword strategies - Test bidding strategies including Max Conversions, tCPA, and tROAS - Monitor impression share, competitor activity, and market trends - Identify opportunities to scale campaigns across markets and accounts - Performance Analysis & Reporting - Analyze campaign performance and identify optimization opportunities - Track key metrics such as CPL, conversion rate, CPC, impression share, and lead volume - Provide data-driven insights and strategic recommendations to improve campaign results - Collaboration - Work closely with account managers and internal leadership on campaign strategy - Coordinate with creative teams on ad copy and campaign assets - Participate in internal performance reviews and strategy meetings Qualifications - Minimum 5 years of hands-on Google Ads experience - 3–5 years working with automotive dealerships or local service businesses (such as HVAC, home services, or similar industries) - Proven track record generating high-quality leads - Experience with Search campaigns, Performance Max (PMAX), Vehicle Listing Ads (VLA), and inventory-based campaigns - Experience managing large advertising budgets - Strong analytical and data-driven mindset - Excellent attention to detail and organizational skills - Hands-on experience using automation tools and strategies to optimize campaign performance, such as automated rules, Smart Bidding, scripts, or platforms like Optmyzr - Advanced English Level Requirements - 💼 Full-Time Position: M–F 9:00am - 5:00pm Pacific Time - 💵 Salary: $2,500/month USD - 🏠 PTO, Sick Days and U.S. federal holidays - 📄 Contract: Independent Contractor Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: - Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - Resumes must be submitted in English. - Applications that do not meet these criteria will be automatically rejected.

• Creative production of video and static ads • You support the marketing team in the operational execution of our performance creatives (1M+ ad spend), with a clear focus on Meta. • You use AI to significantly accelerate research, idea generation, copy variations and creative derivations. • You translate performance data (from our Head of Marketing) into structured creative concepts for video and static ads. • You understand which mechanics drive attention for static ads (visual hierarchy, contrast, message clarity, text-to-image ratio) and which factors determine performance for video ads (hook, pace, structure, story). • Based on this, and supported by AI, you develop numerous creative variants that are systematically tested and iteratively scale the ad account. • AI-driven video production for performance ads • You produce performance videos AI-first. You use common AI tools for video and image generation, such as Weavy, Gemini, Midjourney or Sora, to efficiently develop script approaches, visual concepts, hook variants, text overlays and messaging. • AI-assisted development of static ads • You develop static ads as an independent performance channel. With the help of AI you create visual concepts, headlines, claims and layout variants and systematically derive further tests from a strong static asset.

• Serve as the primary client contact for paid search strategy and performance discussions. • Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. • Establish testing frameworks and innovation pipelines to continuously improve results. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. • Deliver clear, data-driven performance reports and insights to clients – diving into the "why" behind the data. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.

• Partner with Search team members on paid search strategy and performance discussions. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360. • Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Manage day to day tasks and responsibilities utilizing the team’s project management platform. • Deliver clear, data-driven performance reports and insights to clients. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.