Ready to Empower a Growing Brand and Drive E-Commerce Success? At Hadley Designs, we believe that learning should be enjoyable, engaging, and screen-free. Millions of parents and teachers trust our beautifully designed, developmentally aligned educational tools to help children grow and thrive. As a fast-growing, family-founded brand, we are on a mission to make learning meaningful for families around the world. We are seeking a Category Growth Manager to join our team and drive the growth of our product portfolio. If you are a strategic, data-driven leader passionate about optimizing e-commerce performance, scaling categories, and executing high-impact strategies, this role offers a unique opportunity to make a significant impact and shape our future. About Hadley Designs Hadley Designs is redefining early education with creativity and purpose. Every product we create is hand-drawn and teacher-designed, crafted with care to build confidence and connection. Our screen-free tools help families and teachers make learning fun and meaningful, nurturing curiosity and creativity in children. Our Mission: We design screen-free products that parents can trust to help their children learn, grow, and reach their full potential. We create beautifully designed, developmentally sound tools that replace noise and distraction with connection, curiosity, and real learning. Our Vision: We aim to build the most trusted children’s brand in the world, present in millions of homes, reshaping how families learn, connect, and grow. Our products will be so widely used and passed down that generations of children will grow up learning from them and choose them again for their own families. Role Overview As the Category Growth Manager, you will be responsible for driving the growth of a multi-million dollar product category, with a primary focus on e-commerce platforms such as Amazon. You will own the full lifecycle of the category, from product positioning to advertising and demand planning, working closely with cross-functional teams to ensure growth and success. This role requires a balance of data-driven decision-making, innovative strategy, and hands-on execution. Key Responsibilities - Category Ownership & Strategy: Own the end-to-end performance of the category, including revenue, margin, pricing, advertising, and inventory. - Optimization & Growth: Continuously optimize product positioning, content, pricing, and promotional strategy to drive growth and maximize market share. - Product Innovation & Expansion: Identify new product opportunities and manage the lifecycle of existing products to ensure continued relevance and profitability. - Cross-Functional Collaboration: Work with Product Operations, Supply Chain, and Design teams to ensure seamless execution and support product growth. - Data-Driven Decisions: Analyze performance data and implement improvements to optimize category performance and drive scalable results. How Success Is Measured - Achieving measurable growth and market share expansion within your category. - Improved category profitability through effective pricing, inventory management, and advertising optimization. - Consistent execution of strategies that align with the company’s growth objectives. - Cross-functional collaboration that drives seamless product and marketing execution.

**Your Role and Responsibilities** - As the **E-commerce Virtual Assistant**, your main responsibilities will vary depending on your background and strengths. You will be expected to execute tasks in a highly organized, proactive manner, ensuring smooth operations across various functional areas. Your responsibilities may include: - **Customer Support and Order Management**: Assisting with customer inquiries and managing the order process efficiently. - **Account Health Monitoring and Basic Reporting**: Keeping track of accounts and providing basic performance reports. - **Inventory Tracking and Supply Chain Coordination**: Monitoring stock levels and coordinating basic aspects of supply chain management. - **Data Entry, Reconciliation, and System Updates**: Maintaining accurate data and ensuring that systems are up to date. - **Basic Accounting or Finance Support**: Assisting with basic financial tasks such as tracking expenses or processing invoices. - **Maintaining SOPs and Internal Documentation**: Keeping standard operating procedures (SOPs) and documentation current and accessible. - **Executing Assigned Processes**: Ensuring that all processes within your scope are completed accurately, consistently, and without rework, while identifying issues early and proposing solutions.

• Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management. • Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability. • Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully. • Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations. • Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels. • Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms.

• Own the end-to-end performance of the category, including revenue, margin, pricing, advertising, and inventory. • Continuously optimize product positioning, content, pricing, and promotional strategy to drive growth and maximize market share. • Identify new product opportunities and manage the lifecycle of existing products to ensure continued relevance and profitability. • Work with Product Operations, Supply Chain, and Design teams to ensure seamless execution and support product growth. • Analyze performance data and implement improvements to optimize category performance and drive scalable results.