Role Description The Growth Marketing Manager will own and execute the company’s end-to-end marketing strategy, managing the full funnel from awareness through qualified lead handoff. This is a highly hands-on, full-stack growth role that combines strategic thinking with execution across channels. This individual will be directly accountable for inbound lead generation, funnel conversion rates, and marketing-driven revenue outcomes. The role also includes managing external partners such as freelancers and agencies to ensure high-quality, on-time deliverables aligned with brand and performance goals. The ideal candidate thrives in fast-paced startup environments, is highly data-driven, and has a strong experimentation mindset. Responsibilities - Growth Strategy & Experimentation - Own and execute the full growth marketing strategy across acquisition, activation, retention, and referral - Design and run rapid experimentation cycles (A/B tests, landing pages, offers, and channels) - Build and prioritize a growth backlog using frameworks such as ICE or RICE - Identify and scale high-impact growth channels - Inbound Lead Generation - Own monthly inbound lead targets and performance against them - Develop lead magnets, gated content, and interactive tools (e.g., calculators, quizzes) - Build and optimize end-to-end nurture workflows within HubSpot - Continuously improve lead scoring, segmentation, and handoff to sales - Analytics & Performance - Define, track, and report on key marketing KPIs (lead volume, MQLs, SQLs, conversion rates, CAC, ROAS, LTV:CAC, pipeline velocity) - Build dashboards and reports using HubSpot and Google Analytics - Translate data into actionable insights and optimization strategies - Maintain clear attribution between marketing efforts and revenue outcomes - Marketing Automation & CRM (HubSpot) - Serve as the primary HubSpot owner (CRM configuration, workflows, reporting, segmentation) - Build automated campaigns, behavioral triggers, and lifecycle workflows - Ensure data hygiene and accurate attribution tracking - Digital Acquisition & Website Optimization - Manage paid acquisition channels including Google Ads and Meta Ads - Oversee SEO strategy and content optimization - Optimize website performance and conversion rates within Webflow - Content & Brand Execution - Develop and oversee content across blogs, landing pages, ads, emails, and sales materials - Maintain a consistent, trust-driven brand voice across all channels - Manage and execute social media publishing across platforms - Contractor & Vendor Management - Source and manage freelancers, agencies, and contractors - Set clear briefs, timelines, and quality expectations - Ensure all deliverables are completed on time and aligned with brand standards - Manage external budgets efficiently Qualifications - 5+ years of experience in growth marketing, demand generation, or inbound marketing - Proven track record of driving measurable lead generation and funnel growth - Advanced experience with HubSpot (workflows, automation, lead scoring, reporting) - Strong understanding of SEO, paid media, CRO, and full-funnel strategy - Experience managing freelancers, contractors, or agencies - Strong analytical skills with experience building and interpreting marketing dashboards - Excellent copywriting and communication skills - Experience managing social media content and publishing - English proficiency (C1+) - Self-starter with a startup mindset—comfortable owning outcomes and moving quickly Preferred - Experience in B2B SaaS, fintech, or payments industries - Experience with Webflow (CMS, landing pages, optimization) - Familiarity with SEO tools such as SEMRush or Ahrefs - Experience with tools such as Google Analytics (GA4), Hotjar, Canva, Figma, or Adobe Suite Application Disclaimer - Voice/Video Recording is REQUIRED. Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. - Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process. - To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. - All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

• Build the measurement system connecting Reddit → SEO/AEO/LLM visibility → qualified traffic → intent → pipeline • Run structured experiments across subreddit selection, thread scoring, messaging angles, mention vs no-mention, timing, and identity • Forecast outcomes, set targets, track pacing, and communicate performance clearly each week • Identify scalable SEO/AEO opportunities from Reddit (comparisons, alternatives, objections) and convert them into repeatable engines • Partner with ops and engineering to improve our internal platform (scoring, workflows, reporting, audit trails)

• розвивати апсел-продукти нашої екосистеми: працювати з інтерфейсами, експериментувати з новими механіками монетизації та допомагати команді покращувати ключові продуктові метрики через дизайн і A/B тести. • робота з дизайном апсел-продуктів: впровадження нових екранів та розвиток існуючих рішень; • підготовка варіацій інтерфейсів для A/B тестів і перевірки продуктових гіпотез; • робота з CRO-елементами (офери, бандли, соціальні докази, модальні вікна); • адаптація апселів під різні тематики та локалі; • підтримка і розвиток дизайн-системи; • співпраця з розробниками для реалізації дизайну; • участь у генерації гіпотез та аналізі поведінки користувачів (heatmaps, user behavior); • ресерч конкурентів і підготовка до discovery.

Role Description We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta. This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines. - Map growth channels - Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities. - Build micro-influencer & KOC networks - Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust. - Drive partnerships - Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points. - Operate channels with precision - Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data. - Identify competitive white spaces - Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities. Qualifications - 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration. - Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards. - Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically. - High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels. - Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models. Nice to Haves - Overseas experience, not limited to living, studying, or working abroad. - Experience managing overseas field marketing teams or affiliate programs. - Proficiency in a second language (Spanish, Portuguese, Arabic, etc.). Benefits - Competitive total compensation package. - L&D programs and Education subsidy for employees' growth and development. - Various team building programs and company events. - More that we love to tell you along the process!