• Develop content ideas on topics such as health, continuing education, careers, nursing/care and nutrition • Create social media content (posts, Reels, Stories) for Instagram, LinkedIn and Facebook • Write blog articles, website copy and newsletter content (including SEO/GEO optimization) • Design graphics and short videos (e.g., Canva, CapCut or Adobe tools) • Contribute to and maintain editorial calendars including planning and publishing • Support community management (comments and messages) • Conduct trend research in social media, health and education • Monitor performance (reach, engagement, KPIs) and derive optimizations • Assist with research tasks and with maintaining and updating website content

About Us The USTA New England Section, one of 17 sections of the United States Tennis Association, is a 501(c)4 not-for-profit organization that serves around 22,500 members in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. With nearly 1 million people playing tennis in New England, we are committed to offering quality recreational and competitive programs and experiences for people of all ages and abilities. We believe in the power that tennis has to facilitate, for a lifetime, more connected, healthy and social people and communities. Help us in our work and mission. Purpose USTA New England is seeking a part-time (up to 15 hours per week) Local League Coordinator to be responsible for all aspects of the recreational adult league tennis within Eastern Connecticut, providing excellent customer service in recruitment of and support of volunteer team leads (captains) and adult team tennis players. This role focuses on building relationships with industry partners, promoting the local tennis leagues, and organizing the administration of the local program (i.e. timelines, format, and structure of the ongoing weekly competitions). In addition, this role works collaboratively with local, volunteer committees to improve tennis access and foster participation growth. Responsibilities - Administer adult recreational tennis leagues (USTA League) in Eastern Connecticut communities to ensure successful coordination, delivery and retention of the program and its participants. This includes: - Coordinate and attend meetings (virtual or in person) with volunteer committees and team leads (captains), potential players, community members, teaching professionals, facilities, and other tennis providers to promote recreational adult league tennis. - Coordinate and communicate team registration information and assist with player registration. - Proactively communicate with facilities on facility availability to set and administer schedules in a timely manner while complying with Section and National deadlines. Create and publish quality schedules utilizing provided technology platforms. - Ensure compliance with local procedures and regulations when administering the program. - Familiarize and communicate local league information to participants accurately. - Act as point of contact for all customer service needs in relation to the programs. Resolve conflicts that may arise. Communicate any escalated issues to supervisor. - Communicate and confirm team participation in post-season play. - Monitor program platform to ensure compliance with local regulations and communicate and correct any violations in a timely manner. - Verify program and player eligibility, site availability, and compliance with organizational policies, procedures and regulations. - Utilize data and reports to assist in data informed decisions that further the success of the programs. - Coordinate new programs and initiatives that encourage participation growth within the program. This includes: - Assist interested players in getting connected to teams and facilitate new team generation when pockets of players of similar rating level and eligibility level exist. - Build relationships with partner providers and facilities that support the growth of tennis in alignment with the organization’s strategic plan and department goals. - Coordinate buy-in from partners, players, facilities and other key stakeholders in a way that drives program success and mission impact. - Assist in development of new programs to encourage unique and total participation growth. - Recruit new volunteer captains and provide appropriate support for captains and players. - Assist facilities and players to join the USTA League system, recruit players to become captains, and assist in forming teams. - Work collaboratively with Local League Coordinators and Section Staff. - Administer and coordinate opportunities for new and returning tennis players to participate in USTA League play.

About MeanPug MeanPug Digital is a performance-focused digital marketing agency serving U.S.-based law firms. We help practices grow through strategy, creative, and rigorous execution across paid media, SEO, CRO, and analytics. We move fast, measure everything, and care a lot about clarity—both in our work and in how we collaborate. Role Summary We’re looking for a Paid Social / Social Ads Specialist who can own social ad execution end-to-end while also bringing hands-on video creation chops (shooting, editing, and packaging content for conversion). You’ll be responsible for building and optimizing campaigns across platforms like Meta and TikTok, and you’ll collaborate with strategy, design, and client teams to ship creative that wins. A big part of this role is being able to take a concept or script and turn it into ad-ready assets—especially short-form video—quickly and consistently. This is a great role for someone who’s equally comfortable in Ads Manager and in Premiere/CapCut/After Effects, and who can balance experimentation with disciplined reporting. Key Responsibilities Paid Social Strategy & Execution - Build, launch, and manage paid social campaigns across Meta (Facebook/Instagram), and (as needed) TikTok, LinkedIn, YouTube, Reddit, etc. - Own campaign structure: objectives, audiences, placements, budgets, bidding, and pacing. - Develop testing plans (creative, hooks, messaging angles, landing page alignment) and run structured experiments. - Monitor performance daily and execute optimizations: creative rotation, audience refinement, budget reallocation, bid adjustments, and funnel tuning. - Manage retargeting and full-funnel setups (prospecting → retargeting → conversion). - Implement tracking best practices: pixel events, UTMs, conversion tracking, and attribution sanity checks. - Work with the team to maintain clean, accurate reporting and learnings documentation. Creative Production (Video First) - Edit short-form ad content optimized for performance: - 9:16 vertical (Reels/Stories/TikTok), 1:1, 4:5, 16:9 as needed - Strong hooks, tight pacing, captions/subtitles, motion graphics, overlays, b-roll, and sound design - Turn raw footage into multiple ad variants (different hooks, CTAs, edits, lengths). - Create and maintain reusable templates for rapid creative output (captions, lower thirds, layouts, brand-safe elements). - Collaborate with strategists/copywriters to translate insights into creative angles that convert. Copy, Messaging, and Compliance - Write or adapt performance-focused ad copy and headlines (with a sharp eye for clarity). - Understand (and work within) platform policies and legal-industry considerations (e.g., case results language, disclaimers, sensitive targeting categories). - Ensure creative and messaging are aligned to client brand standards. Reporting & Client Collaboration - Produce weekly/monthly insights: what worked, what didn’t, what we’re testing next. - Participate in internal and client-facing meetings when needed (you don’t need to be a “salesy” presenter, but you should be confident explaining performance and decisions). - Communicate proactively about blockers, results, and priorities.

• Own social media presence across both Bitly and QRCG by Bitly, from strategy and planning through publishing, engagement, and performance • Support product launches and marketing campaigns through social amplification and coordination, ensuring messaging, timing, and execution are aligned  • Proactively communicate plans, progress, and insights to cross-functional partners, sharing context and recommendations • Monitor trends, sentiment, and conversations to surface insights and risks, escalating sensitive issues with internal partners as needed • Create and adapt engaging visual assets for social, balancing speed, creativity, and brand consistency across platforms • Steward and evolve brand voice across social and community touchpoints, adapting to platform, audience, and global context • Manage budgets and work with external agencies or contractors as needed to support social and community goals • Manage Bitly’s Reddit program in partnership with an external agency, including content review, posting, and engagement, while identifying and evaluating additional emerging community platforms (e.g., Quora) for potential investment • Partner with members of the Brand & Content team to support day-to-day social operations, including responding to customer support-related inquiries • Track and report on performance across social and community channels, delivering insights and recommendations to stakeholders • Support executive thought leadership through content development and ghostwriting, in partnership with the rest of the Brand & Content team • Leverage AI strategically alongside new formats, platforms, and tools to improve efficiency, scale execution, and inform future strategy