• Provide strategic leadership and senior level oversight to drive development of our CDP capabilities, based on the needs of our internal customers and the expectations of our learners around the use of data for experience personalization • Contribute to the creation of robust segmentation and testing strategies aimed at personalizing the customer experience • Partner with engineering, data science, marketing, product, and other cross-functional teams to define data structures, general product requirements and user acceptance testing models for customer data models and CDP functionality • Ensure that business goals and objectives surrounding CDP are met and allow the organization to leverage powerful insights that drive strategic decision-making for our customer data strategies • Own the customer data platform and be an evangelist for its value proposition, including promoting new features, being the SME for CDP best practices, providing documentation for end users, and solving for the normalization of customer data across multiple, siloed lines of businesses. • Understand privacy regulations like GDPR and CCPA and work with our privacy, engineering, and security teams to ensure consent and permissions are updated and upheld when needed

• Responsible for timelines and quality of CDM deliverables for the assigned studies • Contributes to technical infrastructure of CDM such as not but limited to development of SOPs, departmental process improvement etc. • Ensures Data Management Plans are followed through the course of the studies • Provides feedback and task assignment to meet department and company objectives • Supports budget and resource planning across assigned projects as required • Participates in CRO/vendor selection process for outsourced activities • Directs activities of direct reports as applicable • Participates in department or cross-functional initiatives as appropriate • Represents CDM in study team meetings • Manages or establishes CDM timelines to synchronize deliverables with the overall study timelines • Proven ability to perform detailed hands-on work as well as high-level strategic task • Generates and/or reviews/approves study documents (e.g. study protocols, Data Management Plans, Case Report Forms, data transfer specifications, SAE/external data reconciliation plans, coding conventions) • Oversight of CDM CRO/service providers (e.g. reviewing vendor SOPs, invoices) • Monitors the progress of all CDM activities for the project to ensure project timelines are met • Responsible for the accuracy and completeness of the clinical data collected during a clinical trial • Performs duties as assigned by CDM management/Head of Department.

• Prepare executive- and partner-ready presentations, reports, and briefs that clearly communicate recommendations, rationale, and expected outcomes for new programs and product innovations to internal stakeholders and external partners using data and a consultative approach. • Support the design and execution of trial initiatives (MVPs, pilots) to validate new concepts, applying best practices and defined success criteria. • Develop clear partner narratives that support alignment, decision-making, and launch readiness • Conduct partner-specific portfolio analysis to assess performance, market fit and competitive positioning and identity execution opportunities leveraging market research outputs and/or expertise. • Translate product design into actionable go-to-market plans, including business cases, revenue projections, and prioritization frameworks.

• Responsible for defining, implementing, and continuously improving delivery methodologies, standards, tools, and enablement practices. • Focuses on establishing consistency, scalability, and quality across project execution. • Enables Project Managers, Business Analysts, Strategic Account Managers, and IT delivery leaders through best practices, governance, training, and coaching. • Operates in a fast-paced, dynamic environment requiring close collaboration across functional and leadership levels.