• Conduct proactive prospecting of new clients through calls, emails, and social media. • Qualify leads and schedule meetings for the sales team. • Maintain close relationships with leads to understand their needs and present appropriate solutions. • Use CRM tools to manage and record all prospecting and qualification activities. • Collaborate with the marketing team to align lead-generation strategies. • Participate in trainings and team meetings to continuously improve sales techniques and product knowledge.

• Drive revenue growth and achieve/exceed sales targets for automation and liquid handling platforms • Develop strategic account plans for pharma, biotech, CROs, diagnostics, and academic institutions • Identify new business opportunities and expand market presence • Understand customer workflows (NGS, HTS, ADME/DMPK, compound management) and recommend optimized automation solutions • Deliver technical presentations, product demos, and proof-of-concept collaborations with applications teams • Build and maintain strong relationships with key stakeholders (lab managers, PIs, procurement) • Provide market intelligence, competitive insights, and accurate sales forecasts • Collaborate cross-functionally with marketing, product, applications, and service teams

• Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting. • Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs. • Sign on new agencies that meet A Place for Mom’s customer qualifications and regulatory requirements, managing the full sales cycle and closing deals. • Meet or exceed weekly Key Performance Indicators and monthly sales targets. • Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team. • Maintain detailed notes and document all sales activity in our CRM. • Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals. • Occasional travel may be required.

• Research, identify, and prioritize ideal customer profiles and target accounts in key industries using LinkedIn, Similar web, databases, and other tools. • Conduct structured outbound outreach (cold calls, personalized email sequences, LinkedIn messages, and social touches) to senior decision-makers in target companies. • Arrange and confirm qualified discovery and demo video calls (e.g. Zoom, Google Meet etc..) for Account Sales Executives through manages shared calendars and ensure smooth handover and acceptance of the lead by the ASE. • Run high-volume daily activity: calls, emails, LinkedIn touches, and social engagement, while maintaining quality and personalization standards. • Qualify prospects against clear criteria (e.g. size, use case, budget, timeline, fit) and create detailed lead/opportunity records in the CRM. • Nurture early-stage prospects with follow‑up sequences, sharing relevant content and answering basic product and crypto-payments questions to move them to next steps. • Collaborate closely with ASE’s, and Marketing to align on ICP, messaging, campaigns, and feedback from the field. • Maintain Salesforce CRM hygiene: log all activities, keep contact data accurate, update deal stages, and ensure visibility of pipeline. • Prepare regular reports on KPIs such as meetings booked, opportunities created, conversion rates, and outbound activity levels. • Continuously test and optimize messaging, sequences, call scripts, and channels to improve connect and meeting-booked rates. • Occasional participation in exhibitions, conferences, and other business events.