• Define longer term marketing objectives and strategy; develop and execute go-to-market plans for SimCity BuildIt • Utilize consumer & market research and translate insights to inform the roadmap and marketing strategies • Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle • Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team • Lead a cross-functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community) • Brief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistency • Work with Creative team on marketing asset development • Collaborate with Analytics to build accountability (targets, experiments) • Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.

Lead flagship initiatives from strategy to execution, manage complex projects, craft compelling narratives, and collaborate with teams to align messaging and drive market impact through innovative product marketing strategies.

• Shape go-to-market strategy to support revenue growth, product adoption, and expansion opportunities of our new brand safety AI product, SafeIQ. • Develop clear messaging and positioning based on deep buyer and persona research. • Conduct customer, market, and competitive analysis to articulate differentiation and inform product strategy. • Build high-impact marketing assets such as customer case studies, thought leadership content, blog posts, and sales collateral. • Partner with product to translate product capabilities into compelling customer value propositions. • Enable sales teams with tools, messaging, and materials that accelerate deal cycles and expansion opportunities. • Identify opportunities to strengthen product-led growth and customer lifecycle strategies. • Join customer and prospect calls and demos as a subject matter expert. • Travel domestically and internationally for internal workshopping or customer onsites as needed.

• Build and Lead the GTM Enablement Function • Create a structured, role-specific onboarding program for GTM new hires (Sales, Customer Success, Professional Services) • Partner with Product, Product Marketing, and Engineering to translate product releases into clear, actionable enablement for the field • Develop and maintain playbooks, scripts, talk tracks, use-case guides, customer journey frameworks, and best-practice methodologies • Partner closely with Sales Leadership, Customer Experience Leadership, Marketing, Partnerships, Product, Engineering, and Operations to ensure alignment on go-to-market strategy, messaging, tools, and processes • Improve and maintain centralized content repositories, playbooks, and learning systems.