Senior Copywriter Location: New York, NY, United States time type Full time job requisition id R1117985 Job Description: Job Description: Senior Copywriter, Group Insurance The Senior Copywriter is a digital-first, insurance-savvy wordsmith who brings clarity, empathy, and strategic thinking to complex subject matter. This role focuses on B2B insurance copywriting-primarily group life and healthcare insurance, with a secondary focus on wealth management writing for a financial advisor audience-across digital channels including email, paid search, landing pages, video scripts, and content marketing. The ideal candidate will have a deep understanding of the insurance and wealth management spaces, understand how to speak to different stakeholders across the complex purchasing journey, and be adept at writing for highly regulated industries. You will collaborate closely with strategy, content strategy, account, visual design, UX design, and production teams to craft messaging that resonates with insurance brokers and benefits decision-makers at large companies. If you have a passion for making the complex feel simple, a sharp editorial eye, and a portfolio that proves it, we want to talk to you! Please have 4+ years' experience and include a link to your portfolio demonstrating insurance copywriting experience. Applications without a portfolio will not be considered. Responsibilities: B2B Copywriting - Develop compelling copy for group health- and life-insurance brokers and decision-makers, translating complex plan details into clear, audience-appropriate messaging. - Create content and copy assets centered around wealth management for our client's financial-advisor audience - Write across the full digital ecosystem: email/CRM campaigns, paid search ads, landing pages, video scripts, and long-form content. - Craft tailored messaging for group insurance brokers and decision-makers. - Ensure all copy meets regulatory, compliance, and brand standards for insurance communications. Digital Copywriting - Write copy for performance marketing channels including paid search and display advertising. - Create email sequences, nurture campaigns, and CRM communications that drive engagement and conversion. - Develop landing page copy optimized for UX and conversion, working in partnership with UX designers. - Script video and multimedia content, bringing brand storytelling to life in visual formats. - Contribute to content strategy initiatives, including thought leadership articles, white papers, and educational content. Collaboration & Production - Partner with strategy and content strategy teams to develop messaging hierarchies, value propositions, and positioning. - Work closely with visual designers and UX designers to ensure copy and design are in sync across all touchpoints. - Collaborate with account teams to understand client goals, brand voice, and audience needs. - Work within Figma to review designs, annotate copy, and support production-ready deliverables. - Partner with production teams to ensure copy is formatted and delivered accurately across channels. Required Qualifications: - 4+ years of copywriting experience in digital-first environments, with demonstrated B2B insurance copywriting experience in the healthcare and/or life insurance space. - Online portfolio showcasing insurance copywriting and digital channel expertise. Applications without a portfolio will not be considered. - Proven digital copywriting skills across email/CRM, paid search, landing pages, video scripts, and audience-based content. - Experience writing about complex products and initiatives within highly regulated industries - Familiarity with compliance and regulatory requirements in insurance marketing. - Experience working in Figma as part of a collaborative design and production workflow. - Demonstrated experience collaborating cross-functionally with strategy, content strategy, account, visual design, UX design, and production teams. - Strong understanding of audience-based marketing and ability to adapt voice and messaging for distinct B2B seller and buyer personas. - Excellent command of grammar, style, and editorial standards; meticulous attention to detail. - Comfort working in a fast-paced environment with tight deadlines and multiple deliverables. Preferred Qualifications: - Wealth-management copywriting experience. - Background in performance marketing, content writing, and/or UX writing. - Familiarity with AI-assisted creative tools and responsible AI usage. - NYC-based candidates are preferred; remote candidates will be considered for the right fit. - Agency experience strongly preferred. Additional Information The anticipated base salary range for this position is $82,800 - $110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: - Medical, vision, and dental insurance, - Life insurance, - Short-term and long-term disability insurance, - 401k, - Flexible paid time off, - At least 15 paid holidays per year, - Paid sick and safe leave, and - Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. #LI-RB1 #LI-Hybrid At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. Location: New York - 150 E 42nd Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Develop culture-shifting concepts for product launches and brand campaigns, translating creative ideas into impactful narratives across various mediums while collaborating with diverse teams to drive engagement and achieve marketing goals.

Research and create compelling copy that aligns with client strategies. Collaborate cross-functionally to ensure effective communication and quality control while maintaining organized administrative practices throughout the project lifecycle.

Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. The company aims to help its customers love the way they look and feel for their most important moments by delivering personalized products and services through a convenient network of stores and e-commerce sites. The company’s brands include Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion. At Tailored Brands, we value differences and know they make us better. We are always working to make our Company a more diverse, equitable and inclusive (DEI) place to work. About the Job We currently have an exciting opportunity for an On Call Sr. Copywriter to join our Creative Team. This is an on-call position and the work hours will be scheduled a week in advance with the hiring manager directly from 15–40 hours per week. This individual will be responsible supporting our creative staff of writers with overflow and be responsible for translating brand and marketing strategies into relevant messaging for campaigns, omni-channel marketing, and content for both digital and print. This position reports to the Copy Manager and supports the Marketing team, which is responsible for overall strategic planning and execution of integrated marketing (site and e-mail design, in-store communications, social media) and TV/video advertising campaigns. The On-Call Sr. Copywriter will be instrumental in infusing the respective brand tone and voice into marketing deliverables. If you possess the requisite skills and are prepared to contribute to this new venture, we’d love for you to join our team. What You’ll Do | Key Accountabilities • Work on all brand creative assets including marketing campaigns, editorial and promotional emails, banner ads, website assets, blog content, gift guides, direct mail, in-store signage, and print collateral across multiple merchandise categories for the brand. • Partner with Creative Director, Copy Manager, Designers and Brand stakeholders to ensure copy and design work together to convey the marketing objectives within each campaign or brand deliverable. • Present copy strategy/systems in addition to channel-level deliverables. • Work to meet strategic goals, evolve brand voice, create consistency, follow brand guidelines and employ effective channel best practices. • Contribute to content for editorial emails and special creative initiatives. What You’ll Bring | Skills & Experience • Bachelor’s degree in Journalism, English, Creative Writing, Advertising, or related field and a strong portfolio demonstrating experience in copywriting. • Stellar communication and written English skills, including good spelling and grammar. • 2 – 4 years’ experience working for creative agency or in-house marketing/creative team. • Skilled at developing copy concepts/content in a retail or marketing environment for multiple channels, including digital and print. • Experience and/or knowledge of men’s apparel a plus. • Detailed oriented. • Ability to meet tight deadlines and work on multiple projects simultaneously both in an office environment and our current remote work environment. • Proactive, fun, and hardworking with a positive outlook. • Creative problem solver who thrives on collaboration. • Flexible and able to adapt to the changing needs of the business. • Must provide at least five examples of relevant work, available online. Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered. Work Environment, Physical & Mental Demands • Ability to sit and work at a computer keyboard for extended periods of time. • Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment. The starting pay rate for this position is $80 - $100 per hour depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable. Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.