• Define and own Empower’s multi-year consumer thought leadership strategy, including core narratives, research priorities, and signature intellectual property. • Establish enterprise standards, frameworks, and methodologies for developing, validating, and publishing consumer insights. • Serve as the internal final authority on consumer thought leadership positioning, ensuring alignment across Marketing, Product, and Advisory & Distribution. • Partner with data science and market research leaders to originate custom research around consumer behaviors and attitudes around money. • Synthesize complex quantitative and qualitative data into original insights that advance industry understanding and influence consumer dialogue. • Author and oversee flagship research, indices, and perspectives that become recognized reference points for clients, media, and industry stakeholders. • Coordinate consumer thought leadership efforts with investment strategists and workplace thought leadership teams to ensure research insights are complementary and consistent. • Serve as a spokesperson for marquee consumer research and industry commentary. • Work with public relations to drive social dialogue by introducing new frameworks, language, or points of view adopted beyond Empower. • Share insights with leaders across product, Workplace Relationship Managers and Advisor & Distribution associates about trends, participant behavior, and long-term implications for consumer investment. • Represent Consumer Marketing at client events, senior leadership meetings, and occasional public speaking engagements. • Work with Brand Marketing, Product Marketing, Lifecycle Marketing, Content Strategy and Public Relations to integrate insights into go-to-market and PR efforts, lifecycle campaigns and editorial newsletters. • Develop and manage a comprehensive thought leadership program calendar aligned with Personal Wealth client priorities and Empower’s strategic objectives. This will require collaboration and alignment with Empower’s investment experts, advisors and wealth management executives. • Enable client-facing teams with enterprise-wide narratives, toolkits, and guidance that shape participant and client engagement. • Continuously evolve Empower’s thought leadership approach in response to regulatory, workforce, and market shifts.

About vFunction vFunction is an AI-augmented application modernization platform that helps enterprises accelerate the transformation of legacy monolithic applications into cloud-native, microservices-based architectures. Trusted by engineering and platform teams at global enterprises, vFunction dramatically reduces the time, cost, and risk of architectural modernization — enabling organizations to unlock the full value of their cloud investments. vFunction partners deeply with hyperscalers including AWS, Microsoft Azure, and Google Cloud to reach enterprises undergoing cloud migration and modernization initiatives. Our platform is purpose-built for the complexity of real-world enterprise codebases. The Opportunity We are seeking an experienced, strategic, and execution-oriented Director of Marketing to lead vFunction's go-to-market narrative and pipeline generation engine. This is a pivotal role that will define how the market understands and values AI-driven application modernization — and position vFunction as the category leader. The ideal candidate brings deep B2B enterprise software marketing experience, a strong product marketing foundation, and the ability to build and scale integrated programs that drive awareness, preference, and revenue across two key channels: hyperscaler partner ecosystems and direct enterprise sales. What You'll Do Product Marketing (70%) • Own and evolve vFunction's messaging, positioning, and value proposition for enterprise buyers and architectural decision-makers (CTOs, Enterprise Architects, VP Engineering). • Develop compelling narratives around AI-augmented modernization, differentiating vFunction from manual modernization approaches, competitive tools, and services-led alternatives. • Lead the creation of core sales and partner enablement materials: pitch decks, one-pagers, battle cards, solution briefs, ROI frameworks, and technical white papers. • Drive product launch strategy and execution in partnership with Product Management — translating new capabilities into market-relevant stories. • Build vertical and use-case specific messaging for industries with high modernization urgency (financial services, insurance, healthcare, retail, government). • Develop hyperscaler-specific marketing assets and co-sell narratives tailored to AWS, Azure, and GCP partner programs and marketplace audiences. • Conduct ongoing win/loss analysis, competitive intelligence, and buyer research to inform positioning and product strategy. • Collaborate with analyst relations to build vFunction's presence in key research categories (Gartner, Forrester, IDC). Demand Generation (30%) • Design and execute integrated campaigns targeting enterprise accounts in cloud migration and modernization phases — spanning digital, content, events, and partner channels. • Build and manage co-marketing programs with hyperscaler partners (AWS Marketplace, Azure Partner Network, GCP Partner Advantage) to generate pipeline through partner-sourced leads. • Oversee content marketing strategy including thought leadership, LLM-search driven content, webinars, and executive communications that build credibility with technical and business buyers. • Work closely with Sales and Channel teams to align on ICP targeting, campaign messaging, and lead qualification criteria. Who You Are Required Qualifications • 5+ years of B2B enterprise software marketing experience, with at least 3 years in a senior product marketing or integrated marketing leadership role. • Demonstrated experience marketing developer tools, cloud-native platforms, engineering solutions, or application modernization technologies. • Proven ability to craft clear, differentiated positioning for complex, technical products sold to both technical and executive audiences. • Hands-on experience building and executing co-marketing programs with hyperscalers (AWS, Azure, or GCP) or major SaaS ecosystem partners. • Strong cross-functional collaborator with track record of partnering tightly with Product, Sales, and Customer Success. • Data-driven marketer comfortable owning pipeline metrics, campaign performance analysis, and board-level marketing reporting. • Exceptional written and verbal communication skills — you can write a compelling customer story and a tight executive brief with equal ease. Nice to Have • Prior experience at an enterprise software startup (Series A–C) scaling marketing from early-stage to growth. • Background in application architecture, software engineering, or cloud infrastructure — or experience marketing to these audiences at depth. • Familiarity with the microservices, containerization, or cloud-native ecosystem. Why vFunction 🚀 High-impact, high-visibility role Own the full marketing function and shape the vFunction brand narrative from the ground up. 🤝 Deep partner ecosystem Work at the intersection of enterprise sales and hyperscaler partnerships — a rare and strategic motion. 🧠 Technical differentiation Market an AI product that solves a real, unsolved problem for thousands of engineering organizations. 📈 Strong market tailwinds Application modernization is one of the largest and fastest-growing enterprise IT spending categories. 🌍 Remote-first culture Work with a globally distributed, senior team that values autonomy, transparency, and results.

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. In the role of Marketing Specialist, you will be at the center of elevating SharkNinja's Amazon marketing efforts to the next level. We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey. The role will be responsible for supporting the improvement of on-site user experience and delivery of integrated media campaigns to maximize commercial impact within the US business unit. You will have a strong understanding of Amazon media and experience optimizing Amazon SEO. This role will support the Amazon sales org directly and work cross-functionally with the marketing team to drive the US business through efficient and effective media execution. You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, be familiar with foundational SEO optimizations, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives. Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages. You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You'll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives. Strategy & Planning - Collaborate on the Amazon media planning across campaigns and channels - Audit, deploy, and maintain strong SEO best practices - Support new product launches through ASIN creation within Vendor Central - Support weekly progress meetings through data analysis with cross-functional and agency partners - Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals - Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes. - Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners. - Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box - Help foster a culture of innovation, collaboration, and continuous learning. Production & Execution - Regularly update and refine SEO tactics based on performance metrics and changing market trends - Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology. - Support new product launches to ensure each product is set up for success through strong best practices - Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments. - Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments. - Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed. - Effectively communicate media performance to internal stakeholders - Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns. - Partner with cross functional teams to ensure strategy remains consistent through execution and comms development. - Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests. - Manage significant budgets across campaigns, accurately account for billing in a timely manner. Analysis and Success Measurement - Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well. - Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels. - Continue to stress test defined KPIs and identify new indicators for commercial success. - Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible. Desired Skills & Experience - Minimum 2-3 years of hands-on keys experience managing Amazon sponsored ads and DSP - Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. - Strong foundational best practices and experience optimizing SEO and Content within Amazon - Experience working with third party platforms such as Skai or Pacvue - Experience with non-amazon retail media such as search, programmatic, social, etc is a plus - 4-year degree in relevant field. - Strong analytical skills and ability to interpret data to drive strategic decision-making. - Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable. - Excellent communication and organizational skills with a methodological approach to work. - Experience managing external agency relationships and collaborating with cross-functional teams. - Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $67,100-$82,100 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

• Define Midstream’s market narrative with clear messaging • Build thought leadership positioning in healthcare • Drive demand generation through webinars and events • Lead product marketing for clear market value • Build marketing operating system for scalability