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Avalon Healthcare Solutions is a leading provider of laboratory benefits management solutions designed to ensure that patients are receiving the tests they need at the right time,
Marketing Coordinator
Location
Florida
Posted
73 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Coordinator
Avalon Healthcare Solutions
• Assist with migration from ActiveCampaign to Salesforce Marketing Cloud • Support data cleansing, list validation, and field mapping • QA email builds, workflows, and automation logic • Help maintain data accuracy and system integrity during transition • Assist with audience segmentation and target list development (including TPAs, Brokers, and Small Health Plans) • Support execution of nurture and drip campaigns • Clean, prepare, and validate contact lists • Track and report basic campaign performance metrics • Support event-related campaigns and logistics for conferences/events • Support development and maintenance of marketing dashboards and KPI tracking • Assist with campaign performance reporting and data analysis • Help manage and organize marketing data across platforms (CRM, marketing automation tools) • Identify data gaps and support ongoing data quality improvements • Leverage AI tools to support content drafting, campaign optimization, data analysis, and workflow efficiency • Assist in documenting marketing processes, workflows, and best practices
Job Requirements
- Current undergraduate or graduate student in Marketing, Business, Communications, or related field
- Strong attention to detail and organizational skills
- Ability to manage multiple projects in a remote environment
- Strong written and verbal communication skills
- Analytical mindset with comfort working in spreadsheets and marketing tools
- Interest in healthcare, B2B marketing, or growth marketing
- Experience with the MS Office suite of products
- Experience with marketing automation platforms (ActiveCampaign, HubSpot, Salesforce Marketing Cloud, etc.)
- Familiarity with CRM systems
- Experience supporting email campaigns or digital marketing initiatives
- Understanding of segmentation, nurture logic, and campaign workflows
- Familiarity with SharePoint Online or digital content repositories
- Experience with project management tools
- Event coordination experience
Benefits
- This position is eligible for remote work, but quarterly travel will be required to Avalon's corporate office located in Tampa, Florida.
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