Role Description Imagine stepping into a role where you’re not just supporting a commercial strategy—you’re helping shape how a breakthrough therapy reaches the surgeons and patients who need it most. In this position, you’ll be the trusted partner to surgeons and Key Opinion Leaders (KOLs), working alongside sales to accelerate adoption of Aquablation therapy. You’ll engage directly with customers, translate clinical value into compelling stories, and design programs that drive growth and advocacy. This is a hands-on role at the intersection of clinical insight and marketing influence. You’ll convert new users, deepen existing relationships, and activate KOLs to expand impact—bringing strategy to life and seeing the results firsthand. What Your Day-To-Day Will Involve: - Audience Strategy & Execution: Drive a surgeon-focused commercial strategy to accelerate the adoption, utilization, and advocacy for Aquablation therapy. This includes leading initiatives that convert new users and expand existing engagement. - KOL Activation & Advocacy: Activate and partner with Key Opinion Leaders (KOLs) to maximize commercial impact across sales, peer-to-peer, digital, and society channels. You will work to build a strong network of advocates who champion Aquablation therapy. - Commercial Partnership: Serve as a primary partner to the sales team, developing programs, tools, and messaging that enhance the surgeon's journey from awareness to advocacy. - Value-Based Messaging & Proof Points: Collaborate with cross-functional partners to develop and promote clinical and economic proof points that resonate with the surgeon audience and quantify the value of Aquablation therapy. - Program Development & Scaling: Develop and lead the commercialization of new programs that align with surgeon needs and demonstrate the value of our solutions. - Market Intelligence: Proactively stay abreast of clinical trends, competitive intelligence, and customer insights to inform and evolve our go-to-market strategies. - Analytics & Performance Tracking: Leverage data and analytics to define key performance indicators (KPIs), measure program effectiveness, and optimize strategies to drive a clear return on investment (ROI). Qualifications - Minimum 8 years of experience in a medical device product marketing and/or product management role (6 years with an advanced degree). - A/BS required; MBA preferred. Requirements - Demonstrated ability to build strong working relationships with surgeons, hospital administrators/executives, customers, and internal employees. - Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently. - Track record of executing complex medical device marketing campaigns and tactics; experience with capital equipment preferred. - Excellent communication skills and attention to detail. - Experience working with cross-functional teams. - Strong multi-tasking skills with an ability to adapt to change. - Ability to travel up to 30% of the time. Benefits - Comprehensive benefits package including full medical coverage. - Wellness programs and on-site gym. - 401(k) plan with employer match. - Short-term and long-term disability coverage. - Basic life insurance and wellbeing benefits. - Flexible or paid time off, paid parental leave, and paid holidays. - RSUs at offer and a 15% bonus. Company Description At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances. An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!

• People manager: You’ll be the mentor and leader to your lean team; coaching them in the pursuit of product marketing excellence. • Market research: Understand what solutions exist in the market, how we position with or against them, and identify opportunities to improve our positioning working with your audience PMMs. • Competitive intelligence: Getting technical with our competitive intelligence by providing technical insights around our product differentiation to support commercial and engineering colleagues. • Thought leadership: Support our content marketing team and executive leaders with though-leading positions. • Analyst relations and comms: Work with our communications team in analyst conversations through technical demos and completing technical RFPs. • Internal and external enablement: Support colleagues in product marketing, commercial, and technical roles with the narrative, content, tech specs, and supporting materials. • Content: Create content –such as blogs, articles, guides, tech specs– to support the platform narrative. • Product launches: And, most importantly, drive and manage product launches and releases for Tines working closely with product, engineering, and our broader organization.

• Own market strategy, positioning, and go-to-market execution for stablecoin infrastructure and cross-border payment offerings. • Shape category narrative and enable revenue growth. • Position Anchorage Digital as the trusted institutional partner for stablecoin infrastructure. • Collaborate across business lines and product teams to build product narratives.

• Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences • Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value • Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories • Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities • Design GTM strategies across the full product lifecycle, from early launches through scaled adoption • Focus on measurable outcomes such as user growth, engagement, retention, and monetization • Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication • Advocate for user needs, clarity, and trust throughout the product development process • Influence cross-functional decision-making without formal authority • Establish product marketing frameworks, systems, and operating rhythms for a growing product area • Coach and develop a Product Marketing Manager and help define how the function scales over time • Balance hands-on execution with leadership as the team grows • Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets • Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy