• Identify, qualify, and pursue new business opportunities through assigned leads, outbound prospecting, and networking • Build and maintain strong client relationships by understanding needs and delivering tailored solutions throughout the sales cycle • Manage the full sales process, including discovery, presentations, proposals, and deal closure • Achieve individual sales targets and contribute to overall team revenue goals • Track pipeline activity and sales performance, reporting progress toward monthly, quarterly, and annual objectives • Maintain accurate records and activity tracking in the CRM system • Collaborate with marketing, product, and customer service teams to ensure alignment and client satisfaction • Stay informed on industry trends, competitor activity, and ClearStar’s offerings to identify growth opportunities and communicate value • Continuously develop product knowledge and sales skills through training and ongoing learning

• Responsible for the end-to-end sales process from prospecting to close, which includes outbound lead generation, customer engagement, and business case development. • Research target accounts to identify key decision-makers, understand business challenges, and build persona-based value propositions • Present Mudflap's value proposition through engaging product demonstrations and industry knowledge to delight customers. • Utilize solution and value-selling techniques along with overcoming objections to guide sales processes to close effectively • Accurately forecast and maintain a robust pipeline

• Build relationships with key decision makers and stakeholders at site, division, and system level across all assigned accounts. • Monitor all assigned accounts for utilization and other indicators and quickly act at any sign of dissatisfaction, attrition, or competitive activity. • Collaborate effectively with cross functional support teams and others to build pipeline and drive additional business in existing customer accounts. • Outbound prospecting to identify, qualify and close expansion business opportunities in assigned existing customer accounts. • Manage and grow a strong network and oversee the complete sales cycle. • Perform sales presentations and product demonstration onsite and in webinar format. • Build a solid working knowledge of all healthcare solutions that AvaSure provides and how they benefit the customer. • Develop an in-depth understanding of each existing customer’s market and competitive position, analyze their needs, and develop additional customer-specific value propositions to increase account penetration. • Identify milestones needed to close an opportunity and utilize high-performing team members from, clinical, contracting, engineering, marketing, and company leadership as needed. • Meet and exceed sales quota and other KPI’s as established by leadership. • Maintain and update CRM daily, including close dates, sales stage, estimated revenue, and freeform comments as directed by leadership. • Maintain a real-time understanding of the competitive landscape and approach each account and opportunity with a competitive mindset.

• Proactively reach out to prospective partners to discover companies that we can serve • Own the sales process by leading meetings, building relationships, marshalling SentiLink resources to deliver solutions, preparing analytical business cases, and closing commercial agreements • Navigate complex organizations to align with decision makers and build champions within prospects and partners • Continue to drive value to our partners post-close by owning relationships and helping our partners be successful with our solutions • Represent SentiLink in accordance with our corporate values at all times