Truvani offers health supplements without weird ingredients. USDA Organic, Non-GMO, and real food whenever applicable.
Senior Marketing Designer – CPG, eCommerce
Location
Pennsylvania
Posted
84 days ago
Salary
0
Seniority
Senior
Job Description
Senior Marketing Designer – CPG, eCommerce
Truvani
• Develop and pitch design concepts based on creative briefs and performance goals. • Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance. • Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.). • Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.). • Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers). • Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance. • Propose new creative tests based on insights, trends, and competitor research. • Work as a self-starter, managing your own projects, timelines, and priorities. • Contribute to and help evolve the visual identity across digital and print. • Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand. • Collaborate closely with marketing, e-commerce, and product teams.
Job Requirements
- 5+ years of professional design experience, with a strong focus on CPG and e-commerce
- Proven experience designing Meta ads (Facebook/Instagram) that have actually shipped and been tested at scale
- Hands-on CRO experience: Landing page design for conversion
- Familiarity with A/B testing and working with performance data
- Solid portfolio of CPG work: Packaging design (3D mockups, dielines, print-ready files)
- Print collateral (POS, inserts, postcards, etc.)
- Strong skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma
- Clear understanding of e-commerce flows (PDPs, landing pages, email graphics, ad → landing page continuity)
- Ability to lead yourself: you don’t wait for step-by-step direction and are comfortable owning projects end-to-end
- Comfortable working in a fast-paced, test-and-learn, CRO-driven environment
- Strong communication skills: you can explain why something is designed a certain way in plain language, backed by logic and data.
Benefits
- Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
- Paid time off and paid holidays
- Paid parental leave
- Remote Work and Education Stipend
- Truvani Monthly Store Credit
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