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Associate Director – Content

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

79 days ago

Salary

$85K - $98K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Associate Director – Content

Walker Sands

• Develop content strategies that support integrated demand generation campaigns and conversion goals • Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach • Guide the creation of key campaign assets, including emails, landing pages and lead generation content • Use performance insights and testing to refine and improve content over time • Support new business efforts through thoughtful strategy, scoping and client conversations • Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports • Step in as a lead writer or editor on complex or high-priority work • Help clients translate complex ideas into clear, credible and engaging content • Ensure content aligns with buyer needs, channel expectations and performance goals • Act as a trusted advisor to clients, identifying opportunities to strengthen and expand content programs • Manage and mentor 1–2 team members, providing ongoing feedback and support • Help ensure projects are scoped appropriately and delivered efficiently • Identify ways to improve processes, quality and collaboration across the team • Contribute to broader team initiatives and training efforts

Job Requirements

  • 6+ years of experience in B2B content, including strong exposure to demand generation
  • Experience developing campaign-driven content such as email, landing pages and lead generation assets
  • A solid understanding of how content supports the buyer journey
  • Experience using performance data and testing to inform content decisions
  • Confidence presenting ideas and recommendations to clients
  • Experience managing or mentoring others
  • Comfort participating in and supporting sales efforts.
  • Strong writing and editing skills, with attention to clarity, structure and purpose
  • Agency experience is a plus
  • Familiarity with AI tools and emerging technologies preferred

Benefits

  • 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
  • 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
  • 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
  • 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
  • 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
  • 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
  • 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.

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