Digital Marketing and Automation Services
Eloqua Campaign Consultant
Location
California
Posted
100 days ago
Salary
0
Seniority
Senior
Job Description
Eloqua Campaign Consultant
Xcel Agency Inc.
• Interacting with various business user groups for gathering requirements • Designing and building HTML emails and templates • Managing email marketing campaigns and optimizing delivery • Designing forms and landing pages • Creating dashboards and reports for campaigns
Job Requirements
- Experience in digital marketing campaign management
- Proficiency in HTML and email design
- Knowledge of Eloqua
- Ability to manage email marketing campaigns
- Experience with A/B testing and delivery optimization
- Familiarity with data analytics and reporting
- Strong understanding of lead generation strategies
Related Guides
Related Categories
Related Job Pages
More Consultant Jobs
• Attend and participate in California ISO (CAISO) stakeholder meetings • Write succinct reports, with analysis where appropriate, on important presentations, announcements, discussions, and other developments from stakeholder meetings for internal and external clients • Tailor reporting and analysis according to clients’ commercial interests (e.g., generation, transmission, load, trading) and according to financial, policy, legal, and technical perspectives and considerations • Independently identify and define issues according to clients’ commercial interests • Recommend appropriate courses of action according to clients’ commercial interests • Provide real-time reporting and analysis on developments with immediate and significant commercial impacts on clients • Work closely with clients and conduct regular conference calls • Attract, engage, and support clients through reports and analysis as well as consulting projects related to existing and emerging market design(s) for CAISO and other regions
• As a Data Management Consultant, you'll play a key role with our clients. • You'll develop strategies to maximize their data value and advise on data management. • You'll collaborate directly with both our team of consultants and your clients, working together to identify the organization's data needs and translate them into understandable and workable solutions. • You'll be involved in all phases of the project, from specifying the request to ensuring the solution is successfully implemented within the organization. • Gather information needs and translate business requirements into technical solutions; • Analyze and model existing data landscapes, data sources, and data flows; • Develop ETL processes to access, transform, and load data from various sources; • Design and implement scalable data models and database structures; • Build data pipelines for analytics and machine learning applications; • Support the preparation of technical documentation and advisory reports; • Test and optimize data processes and solutions; • Contribute to workshops and training to support the implementation of data platforms.
• Client Engagement, Research, & Analysis • Apply QWA’s design thinking methodology to understand client needs, requirements and business objectives. • Design and lead on-site, virtual workshops with clients to validate their current state operations, collect requirements, and gain consensus around project scope and plan. • Develop a detailed understanding of the client problem statement, as well as visual representations of the current process, operational design, and technology challenges. • Lead design, creation, and validation of outputs for interviews and surveys to build current state deliverables and artifacts. • Request, categorize and analyze client-provided documentation, process maps and technology architecture for the existing Extended Workforce program. • Create and lead user experience, requirements gathering, and leadership workshops to understand pain points and develop current state deliverables (Experience & Journey Maps, Data Flow Diagrams, Architecture Maps, etc.). • Collaborate and communicate effectively directly with technology architects, executives, and SMEs, both internally and externally. • Tenaciously question, challenge assumptions, and analyse information to diagnose the root of an issue, design optimal solutions and roadmaps, and outline short and long-term impact of recommendations. • Ability to collaborate with internal and external Change Managers to ensure change deliverables are aligned to the client’s objectives. • Create in-depth final recommendations and reports and present to the relevant client stakeholders. • Program & Technology Design • Create future state target operating models including RASCI’s, governance models, organizational charts and funding models. • Design and recommend solutions that improve the user experience. • Recommend optimisation of current technology ecosystems, or the implementation of new Extended Workforce technologies such as VMS, AI and Automation and other enabling technologies. • Produce key decision documents for enhancing their processes and technologies. • Create and present the Future State/Opportunity Map document to client stakeholders. • Customer Relationship Management • Work with client project sponsors and execs as the key bridge to understand business requirements and build trust to deliver optimal technical and service design solutions. • Effectively manage client expectations and deliverables to the project scope. • Project Management • Support the PM and guide discovery, deliverables, and the broader team whilst working on Extended Workforce assignments. • Attend required project meetings and ensure compliance to project governance. • Technology Expertise • Act as a conduit between the business needs and technical requirements, including working with technology specialists and effectively communicating between the technical and executive level. • Analyze clients’ business and technical challenges to design comprehensive solutions that integrate smoothly into customer environments. • Provide consultation to internal and external leadership on technology best practices and market trends. • Recommend appropriate roadmaps to technology vendors and leadership. • Market Analysis • Research and document industry trends & technologies for ad hoc projects, as required. • Provides consultation on technology best practices and trends, including the creation of whitepapers. • Sales, Events & Product Development • Identify additional products and service options for clients to explore continuation/expansion of service. • Represent the company at industry events by serving as a key spokesperson at conferences, trade shows, and networking events, showcasing the company’s expertise and fostering relationships with key industry stakeholders. • Proactively contribute to the development of the Advisory Practice by developing playbooks, methodologies, and toolsets to ensure continuous improvement.
Senior Consultant – Grid Modernization
Logic20/20, Inc.Working toward a better tomorrow for our clients, our employees, and our communities.
• Conduct in-depth process analysis and assessments to identify inefficiencies and opportunities for improvement. • Develop and document detailed process maps, workflows, and procedures. • Facilitate process improvement initiatives. • Collaborate with cross-functional teams to ensure alignment and integration of processes. • Develop and execute comprehensive change management plans, including stakeholder analysis, communication strategies, and training programs. • Measure and monitor the effectiveness of change management initiatives. • Provide guidance and support to business leaders in developing and executing strategic initiatives.


