• Manage relationships with key decision makers and C-levels • Sell concepts to clients and influence business awards based on capability and track record • Conduct research and competitor analysis to define enabling strategies • Develop and maintain a network, attending dedicated events to promote value proposition • Understand the market thoroughly and promote cross-divisional thinking and collaboration • Operate as a Trusted Technology Advisor. Listen to client needs, analyze, and co-build solutions

• Achieve growth and hit sales targets by successfully growing the Chinese Market • Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence in the East Asia region • Own recruiting, objectives setting, coaching and performance monitoring of sales representatives • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs • Present sales, revenue and expenses reports and realistic forecasts to the management team • Identify emerging markets and market shifts while being fully aware of new products and competition status

• To maximise B2B sales using knowledge of IKEA range, local market and my customers, as well as the IKEA tools and the experience and expertise. • Support the efficient work of the IKEA mechanical sales system to ensure the continued success of the IKEA concept. • Strong knowledge about IKEA products & services and support customers by providing clear & structured guides through B2B selling process. • Plan and initiate proactive sales outreach to attract new business clients and expand the client base. • Build and maintain strong relationships with existing business customers to drive loyalty, retention, and repeat purchases. • Manage and assign incoming enquiries and project leads across all channels to ensure efficient handling and timely response. • Identify and develop new business opportunities in collaboration with the country and store sales teams. • Follow through and coordinate the full sales process — from quotation to delivery — together with Fulfilment, Interior Design, and Service Providers, ensuring a smooth customer experience. • Collaborate with cross-functional teams (Marketing, Fulfilment, Finance, Interior Design) to implement commercial activations, campaigns, and customer projects. • Analyse market trends, sales data, and customer insights to identify gaps and provide actionable recommendations for growth. • Maintain and update the sales pipeline, ensuring accurate and timely reporting of performance and conversion results. • Support the development and execution of commercial activation activities that generate new leads and strengthen IKEA for Business awareness. • Identify and propose process improvements to enhance sales efficiency and the client experience.

• Responsible for acquiring new business customers • Develop and implement sales and marketing strategies • Work on sales targets and communicate with management • Assessing customers' needs and explaining goods/services • Analyze consumer patterns and preferences • Build long-term relationships with stakeholders