• Manage large-scale campaigns across all social channels, especially Facebook and Google • Optimize and analyze data in order to maximize revenues and reach campaign ROI goals • Work closely with internal teams i.e., Account Directors, Creative, etc. • Independently manage relations with international clients including client meetings and presentations • Plan and execute marketing campaigns for mobile

• Develop, implement, and optimize comprehensive, data-driven demand generation strategies • Oversee the strategy and execution of Google Ads and other paid media platforms • Own the forecasting, measurement, analysis, and reporting of all demand generation initiatives • Collaborate closely with the Sales team to ensure lead quality

• Take ownership of mobile user acquisition campaigns across platforms like Google UAC, Facebook, Applovin, Liftoff, and more • Dive into performance analytics using internal BI tools and Mobile Measurement Partners • Build and interpret reports that guide smart, data‑driven decisions • Partner with product and creative teams to fine‑tune campaigns and messaging

• Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. • Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. • Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. • Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. • Oversee the creation, execution, and optimization of paid social campaigns. • Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. • Manage advertising budgets and allocate spend strategically to maximize efficiency and results. • Ensure campaigns adhere to best practices across tracking, attribution, and measurement. • Analyze campaign performance data to identify trends, opportunities, and areas for improvement. • Translate performance insights into clear strategic recommendations for internal teams and clients. • Develop reporting frameworks and dashboards to track key performance indicators and communicate results. • Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. • Provide strategic input into marketing funnels with a strong understanding of LTV, CAC, and revenue-driven performance metrics. • Communicate campaign strategy, performance insights, and optimization recommendations clearly to internal stakeholders. • Mentor and support junior paid media team members, sharing best practices and strategic insights. • Contribute to internal processes, frameworks, and testing methodologies that improve team performance. • Help elevate the agency’s paid social expertise through experimentation, documentation, and knowledge sharing. • Stay ahead of industry trends, platform updates, and emerging advertising strategies.