• Develop, implement, and optimize comprehensive, data-driven demand generation strategies • Oversee the strategy and execution of Google Ads and other paid media platforms • Own the forecasting, measurement, analysis, and reporting of all demand generation initiatives • Collaborate closely with the Sales team to ensure lead quality

• Take ownership of mobile user acquisition campaigns across platforms like Google UAC, Facebook, Applovin, Liftoff, and more • Dive into performance analytics using internal BI tools and Mobile Measurement Partners • Build and interpret reports that guide smart, data‑driven decisions • Partner with product and creative teams to fine‑tune campaigns and messaging

• Own the strategy, execution, and performance of a portfolio of paid social accounts across platforms such as Meta and TikTok. • Develop and lead comprehensive paid social strategies aligned with client business objectives and growth targets. • Design full-funnel acquisition strategies that optimize for awareness, engagement, conversion, and lifetime value. • Identify opportunities to scale campaigns while maintaining strong ROI and efficient CAC. • Oversee the creation, execution, and optimization of paid social campaigns. • Lead testing strategies across creative, audiences, messaging, and funnel stages to continuously improve performance. • Manage advertising budgets and allocate spend strategically to maximize efficiency and results. • Ensure campaigns adhere to best practices across tracking, attribution, and measurement. • Analyze campaign performance data to identify trends, opportunities, and areas for improvement. • Translate performance insights into clear strategic recommendations for internal teams and clients. • Develop reporting frameworks and dashboards to track key performance indicators and communicate results. • Work closely with Client Success Managers to align advertising strategy with broader client growth initiatives. • Provide strategic input into marketing funnels with a strong understanding of LTV, CAC, and revenue-driven performance metrics. • Communicate campaign strategy, performance insights, and optimization recommendations clearly to internal stakeholders. • Mentor and support junior paid media team members, sharing best practices and strategic insights. • Contribute to internal processes, frameworks, and testing methodologies that improve team performance. • Help elevate the agency’s paid social expertise through experimentation, documentation, and knowledge sharing. • Stay ahead of industry trends, platform updates, and emerging advertising strategies.

Role Description We are seeking a Paid Ads Specialist to oversee and execute both organic social media management and paid advertising campaigns across Google and Meta platforms. This is a hands-on execution role for someone who can step in immediately, take ownership of ongoing campaigns, and ensure continuity without disruption. The ideal candidate has experience managing both content strategy and paid media, understands lead generation strategy, and can operate independently in a remote environment. - Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable). - Manage and optimize Meta Ads campaigns (Facebook & Instagram). - Oversee organic social media strategy, posting, engagement, and content calendar execution. - Ensure campaign continuity and maintain momentum from existing in-house efforts. - Monitor performance metrics including lead generation, cost per lead, and ROI. - Conduct audience testing, creative testing, and budget optimization. - Provide performance reports with insights and actionable recommendations. - Collaborate with leadership to align campaigns with firm growth goals. Qualifications - 3-5 years of experience managing paid ad campaigns and social media. - Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Experience managing organic social media accounts for businesses. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. Requirements - Experience working with US-based businesses is required. - Law firm marketing experience is preferred. Benefits - Fully Remote position. - 40 hrs a week in standard working hours in Central Time. - Salary: USD 1400 - 2000 per month.