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Headquartered in Mahwah, New Jersey, KnitWell Group, founded in 2023, is a U.S. specialty apparel company overseeing prominent retail brands, including Ann Tayl
Customer Data Manager
Location
United States
Posted
145 days ago
Salary
0
Seniority
Senior
Job Description
Customer Data Manager
KnitWell Group
• CDP Ownership: Take charge of the CDP applications, ensuring they are efficient to support customer-centric strategies and objectives across our brands. • Marketing Technology Guidance and Collaboration: Provide technology guidance to the consumers of our customer data as well as brand partners. (examples: Loyalty, ESP, CRM) • Team Leadership: Lead and motivate a team focused on leveraging customer data to enhance cross brand marketing, drive initiatives aimed at improving the overall customer experience and revenue. • Data Utilization: Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements. • Data Management: Oversee the management and maintenance of customer data within the CDP application, ensuring accuracy, completeness, and security. • Snowflake & Cloud Expertise: Leverage advanced knowledge of Snowflake architecture and cloud technologies (Azure, AWS, GCP) to optimize data storage, migration, and integration strategies. • Vendor Relationship Management: Manage relationships with third-party vendors, ensuring alignment with business objectives and compliance standards. • Compliance & Governance: Review Statements of Work (SOW) and ensure adherence to compliance and governance frameworks. • Agile & Project Management: Apply Agile methodologies and JIRA administration skills to manage project workflows, sprint planning, and delivery timelines. • Campaign Optimization: Collaborate with marketing teams to optimize CDP campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition. • Collaboration: Collaborate closely with marketing, analytics, and technology teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives. • Performance Monitoring: Monitor and analyze the performance of CDP activities and customer engagement metrics, providing insights and recommendations for continuous improvement. • Technology Integration: Work closely with technology teams to integrate and optimize CDP systems, ensuring seamless functionality and alignment with business needs.
Job Requirements
- Bachelor’s degree in computer and information science, data analytics, or an equivalent combination of education and experience
- Proven experience in CDP or CRM management, with a focus on retail or e-commerce environments
- Preferred experience/understanding in:
- Customer Data Models – Experience with Red Point Global, Epsilon, Clario, Snowflake or SFMC
- Data Build Tools and Governance
- Scientific Assessment Framework
- Cloud Data Infrastructure (Azure, GCP, AWS)
- Integration strategies and off-prem/cloud migration
- Agile Software Development and JIRA Administration
- Strong analytical and data interpretation skills
- Ability to multi-task in a dynamic and fast-paced environment; comfortable with ambiguity and can quickly become knowledgeable in a range of solutions
- Strong verbal and written communication skills
- Experience managing and integrating technology solutions for Software as a Service (SaaS) platforms in an enterprise setting
- Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: email service, loyalty, SMS, CRM and Analytics providers)
- Proven track record of improving product and customer experience by working cross-functionally across business, technology, support, and/or creative teams
- Understanding of how to conduct Proof of Concepts (POCs) with CDP platforms to design, validate, and understand enterprise-level solutions that align with business objectives and technology strategy
- Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues.
Benefits
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
- Medical, dental, vision insurance & 401(K).*
- Employee Assistance Program (EAP).
- Time off – paid time off & holidays.*
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