The Problem Worth Solving Every day, pet owners walk out of a vet's office having just said no to a treatment their pet needed — not because they didn't care, but because they couldn't afford it. That's the problem Pawlicy Advisor exists to eliminate. We're a venture-backed startup building the infrastructure that connects pet owners to the right financial protection for their pets, starting with the most trusted pet insurance marketplace in the US. Pawlicy partners with thousands of veterinary practices nationwide, providing personalized, breed-specific insurance guidance directly at the point of care. delivered over 1 million unique quotes, and is  responsible for a meaningful percentage of all pet insurance sold in the US, with thousands of vets relying on Pawlicy daily. Pawlicy has raised $19M+ and is growing fast. Pawlicy has found product-market fit and now is scaling. The Role We're looking for a Senior Product Designer to own design at Pawlicy — end to end, top to bottom. You'll be a core voice in shaping our product strategy, own the design system, and be the user experience expert at a pivotal moment in Pawlicy’s growth. You'll join a tight-knit, high-caliber product and engineering team: the Head of Product and Growth, Director of Engineering, five engineers, and a data analyst. You'll work directly with leadership, move fast, and see your work ship quickly and provide impact immediately If you're energized by ambiguity, love owning your craft, and want your design work to genuinely improve people's lives (and their pets' lives) - this role is for you. What You'll Own - Own the full design process — from discovery and research through wireframes, prototypes, and final implementation — for new and existing product features - Shape product strategy through user research, competitive analysis, and a deep understanding of our customers: pet parents, veterinary staff, and partners - Build and steward our design system, ensuring consistency and quality across every touchpoint, in close collaboration with our senior marketing designer - Partner closely with engineering, reviewing shipped work to ensure it meets design standards and advocating for quality at every step - Stay ahead of the sprint cycle — working 1–2 sprints ahead to keep pace with a fast-moving development team - Collaborate cross-functionally with marketing, veterinary partnerships, and other stakeholders to align design with broader company goals - Become a domain expert in pet insurance and pet health, with a sharp eye on industry trends and user needs Location:  New York City - remote currently. Only applicants from the NYC area will be considered.

Who We Are Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com. Our Ways of Working Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere. What the Role Is As the Staff Product Designer for Registry, you'll lead the design vision for Babylist's foundational product — the registry that millions of expecting parents use to discover products, make decisions, and receive gifts during one of the most meaningful moments in their lives. You'll own the end-to-end experience across web and mobile, shaping how parents build their registry and how their communities show up to support them. This is a builder role. You'll use modern tools — Figma, AI-assisted workflows, agentic development, code-based prototyping — to rapidly explore ideas, test interaction models, and ship real experiences. You'll collaborate closely with product, engineering, and data to co-build and iterate fast, not hand off polished mocks and wait. This role requires balancing strategic product thinking with hands-on execution. If you thrive when you're deep in the work — prototyping, testing, iterating — and can hold the long-term vision while shipping week to week, you'll do well here. If you prefer operating at a purely strategic altitude or need clearly defined requirements before you start designing, this isn't the right fit. Who You Are - 8+ years of product design experience (or a portfolio that demonstrates equivalent depth) with shipped work across web and mobile platforms - A builder who prototypes fast — you're fluent in Figma and comfortable using AI-assisted design tools, code-based prototyping, or agentic workflows to bring concepts to life before specs are finalized - Strong visual and interaction design skills with a track record of crafting intuitive user journeys that simplify complex decisions - Comfortable operating in ambiguity — you can take early, loosely defined product ideas and translate them into clear experiences and interaction models - Deeply user-connected — you create fast feedback loops through user testing, direct interaction, and scrappy methods like spinning up real user groups in Slack to get signal quickly - Self-directed but collaborative — you advocate for the best user experience while receiving feedback constructively and moving the work forward - Genuinely excited about how AI is changing product design and user experiences — both as a tool in your workflow and as a capability embedded in the products you're designing - Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations — you embrace technology to enhance your work while keeping people at the center How You Will Make An Impact - Lead the design direction for registry — from product discovery to registry creation to gift fulfillment — setting the bar for Babylist's core product experience - Identify friction points in the registry journey and design solutions that make the experience more intuitive, joyful, and efficient for both registrants and gift givers - Partner with product and engineering leadership to shape the long-term vision for registry, including where AI-powered guidance and automation can meaningfully improve the experience - Design and prototype new interaction models that help parents discover the right products, simplify decisions, and build their registry with greater confidence - Help define new ways of working as design, product, and engineering transition to co-building with AI — establishing rituals, tools, and patterns the broader team can adopt - Raise the bar for design quality and velocity at Babylist by sharing tools, practices, and prototyping approaches that help teams learn faster and ship better experiences Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management and invest in tools and opportunities to connect with colleagues - We build products that positively impact millions of people's lives - AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Compensation & Benefits - Competitive salary with equity and bonus opportunities - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning About Compensation We use a market-based approach to compensation. The starting salary range for this role is: US $196,000 to $240,000 CAD $201,900 to $250,000 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Important Notices Interview Process & Consent Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription. Interview Integrity During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently. You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments. Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration. Official Communication All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page. SMS Consent You may opt in to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.

• Own design for key product areas (typical: onboarding, home, lesson flows, AI coaching surfaces, paywall/subscription, retention loops). • Turn fuzzy problems into shippable solutions: user journeys, wireframes, prototypes, final UI, specs. • Partner daily with PM + Engineering (India-based) to define scope, constraints, and tradeoffs. • Run lightweight discovery and validation (Maze tests, usability tests, surveys, funnel review) and iterate based on evidence. • Maintain and extend the design system (components, patterns, accessibility, states). • Ensure clean handoff: redlines/specs, edge cases, QA, post-launch check-ins. • Communicate clearly in async: Looms, concise docs, decisions + rationale.

• Translate complex financial and operational requirements into simple, intuitive user experiences. Ensure clarity, accuracy, and trust in every flow. • Use AI tools such as Claude or ChatGPT in your design workflow to explore edge cases, pressure-test logic, and prototype flows. • Validate assumptions through lightweight research. Talk directly with customers, run usability tests, and iterate based on evidence. • Share work openly in critique and reviews. Contribute to a culture that values quality, clarity, and outcomes over artifacts. • Maintain a high bar for clarity, usability, visual craft, and consistency. • Contribute to the evolution of Boulevard’s design system by extending components and defining patterns that support commerce complexity.