LAYER

• Lead product design for flagship features—concept sketches, user flows, wireframes, high-fidelity mocks, and interactive prototypes. • Drive artist-centric research: plan studies, run interviews, synthesize insights, and turn findings into clear action. • Shape our design system (components, patterns, tokens) to keep experiences cohesive across web and desktop surfaces. • Collaborate tightly with VP of Product & VP of Engineering to scope MVPs, validate interaction models, and refine in iterative releases. • Champion accessibility & craft—ensure every interaction feels fast, delightful, and inclusive.

• Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure) • Improve on-page SEO (page titles, heading hierarchy, internal linking) • Strengthen content discoverability across product, blog, and feature pages • Partner with Product/Engineering when fixes require support • Audit and clean GA4 and Google Tag Manager setup • Define and enforce UTM conventions across channels • Ensure inbound attribution is clean and decision-ready • Surface clear channel-level performance insights • Build an SEO/GEO-driven content roadmap (beyond product-led posts) • Diversify blog and content strategy to capture broader demand • Create repeatable content → distribution workflows • Support lightweight video embedding and distribution • Test low-cost, leverage-driven growth ideas (templates, workflows, viral loops) • Outsource writers or creatives efficiently when useful • Support small experiments only once foundations are solid