• Lead go-to-market strategy and execution for assigned solution portfolios. • Analyze market trends, competitive dynamics, and customer insights to prioritize the initiatives that will drive the greatest pipeline and revenue impact. • Develop and maintain AI-assisted content workflows that enable the team to produce high-quality positioning documents, sales tools, campaign briefs, and enablement assets at scale. • Serve as the primary GTM strategist connecting product marketing, field marketing, demand generation, sales enablement, and business development. • Provide strategic counsel and recommendations to senior and executive leadership on GTM priorities, resource trade-offs, and portfolio coverage.

Role Description - Learn ZBrain.ai’s platform capabilities and stay updated on emerging AI technologies and digital marketing trends. - Assist in developing and executing product marketing strategies for ZBrain, including content marketing, social media, and brand awareness campaigns. - Support social media management across platforms (LinkedIn, X/Twitter, YouTube, etc.) by creating posts, scheduling content, and tracking engagement metrics. - Contribute to SEO optimization efforts, including on-page optimization (meta tags, content structure, internal linking) and off-page backlinking activities. - Assist in product marketing tasks such as GTM (go-to-market) messaging, competitive research, and preparing marketing collateral for product launches. - Work cross-functionally with content, UI/UX, and development teams to support cohesive product launches, sales enablement, and strategic initiatives. - Analyze social media and marketing performance metrics and help adjust strategies accordingly. - Research industry trends, competitor activities, and create content that aligns with those trends. - Brainstorm and execute creative ideas for marketing campaigns. - Effectively communicate findings and insights to both technical and non-technical stakeholders. Qualifications - Basic social media marketing skills and knowledge of digital marketing techniques. - Basic understanding of SEO principles, including on-page optimization, keyword research, and backlinking strategies. - Familiarity with various AI platforms for research, content generation, and workflow automation. - Awareness of product marketing concepts, including GTM positioning and messaging. - Analytical and research skills with the ability to interpret basic marketing data and metrics. - Ability to create content for various channels and an understanding of branding principles. - Ability to multitask and manage multiple projects simultaneously. - Detail-oriented and organized with strong attention to detail. - Excellent verbal and written communication abilities. - Willingness to learn, adapt to new technologies, and take on new challenges. - Strong interpersonal skills to collaborate with stakeholders at various levels. Requirements - Exposure to AI/ML concepts, GenAI models, or workflow automation. - Familiarity with marketing tools such as Google Analytics, Google Search Console, SEMrush, or similar platforms. - Familiarity with content management systems (WordPress etc.). - Basic knowledge of paid advertising platforms (Google Ads, LinkedIn Ads). - Basic understanding of photo/video editing tools. - Demonstrate proactive thinking and a creative, problem-solving mindset. - Strong problem-solving skills with attention to detail. - Have the ability to work under stringent deadlines. Other Relevant Information - Bachelor’s degree in Business Administration, Communications, Engineering (BE/B.Tech – CS/IT), MCA, or an equivalent qualification. - Certification in Digital Marketing/ AI will be an added advantage. - 0 to 1 year of total work experience. - Excellent communication skills. Company Description LeewayHertz is an equal opportunity employer and does not discriminate based on race, color, religion, sex, age, disability, national origin, sexual orientation, gender identity, or any other protected status. We encourage a diverse range of applicants.

• Build and maintain the TAM • Define ICP, segmentation, and targeting • Create an evergreen system to identify high-fit accounts • Develop account scoring (Tier 1 / Tier 2 / Tier 3) • Own the outbound motion • Design messaging and sequences (email + LinkedIn) • Work directly with SDR to improve reply rates and meeting conversion • Run weekly experiments (targeting, messaging, offers) • Build the GTM system • Connect TAM → CRM → outbound workflows • Ensure accounts and contacts are enriched and up to date • Define tracking for pipeline and engagement • Develop signal-driven outreach • Identify triggers (hiring, product launches, funding, etc.) • Build a system to prioritize accounts based on signals • Create playbooks and enable the team • Develop repeatable ABM playbooks (1:1 and scaled) • Build messaging templates and objection handling • Train SDRs and document processes for scale • Support deal execution • Help create assets (case studies, calculators, data samples) • Incorporate sales feedback into messaging and targeting

• Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions. • Translate complex technical capabilities into clear, customer-centric business value for healthcare stakeholders. • Continuously refine messaging based on market trends, customer insights, and competitive dynamics. • Conduct market research on provider data challenges, regulatory changes, and interoperability trends. • Gather and synthesize feedback from customers, prospects, analysts, and win/loss analysis to inform strategy. • Clearly define and communicate competitive differentiation. • Lead go-to-market planning and execution for product launches and releases. • Define target segments, buyer personas, and key use cases (e.g., provider data management, network management, compliance, analytics). • Partner with demand generation to drive pipeline growth through campaigns, content, and events. • Serve as the primary marketing contact for key strategic partners, ensuring alignment and maximizing joint impact. • Equip sales and customer-facing teams with compelling materials (pitch decks, one-pagers, battlecards, ROI tools). • Train teams to confidently articulate product value, differentiation, and use cases. • Support strategic deals with tailored messaging and content to improve win rates. • Develop high-impact content, including whitepapers, blogs, case studies, and webinars. • Partner with internal subject matter experts to establish Verato as a thought leader in provider identity and data intelligence. • Support analyst relations and PR initiatives as needed.