• Build and maintain the TAM • Define ICP, segmentation, and targeting • Create an evergreen system to identify high-fit accounts • Develop account scoring (Tier 1 / Tier 2 / Tier 3) • Own the outbound motion • Design messaging and sequences (email + LinkedIn) • Work directly with SDR to improve reply rates and meeting conversion • Run weekly experiments (targeting, messaging, offers) • Build the GTM system • Connect TAM → CRM → outbound workflows • Ensure accounts and contacts are enriched and up to date • Define tracking for pipeline and engagement • Develop signal-driven outreach • Identify triggers (hiring, product launches, funding, etc.) • Build a system to prioritize accounts based on signals • Create playbooks and enable the team • Develop repeatable ABM playbooks (1:1 and scaled) • Build messaging templates and objection handling • Train SDRs and document processes for scale • Support deal execution • Help create assets (case studies, calculators, data samples) • Incorporate sales feedback into messaging and targeting

• Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions. • Translate complex technical capabilities into clear, customer-centric business value for healthcare stakeholders. • Continuously refine messaging based on market trends, customer insights, and competitive dynamics. • Conduct market research on provider data challenges, regulatory changes, and interoperability trends. • Gather and synthesize feedback from customers, prospects, analysts, and win/loss analysis to inform strategy. • Clearly define and communicate competitive differentiation. • Lead go-to-market planning and execution for product launches and releases. • Define target segments, buyer personas, and key use cases (e.g., provider data management, network management, compliance, analytics). • Partner with demand generation to drive pipeline growth through campaigns, content, and events. • Serve as the primary marketing contact for key strategic partners, ensuring alignment and maximizing joint impact. • Equip sales and customer-facing teams with compelling materials (pitch decks, one-pagers, battlecards, ROI tools). • Train teams to confidently articulate product value, differentiation, and use cases. • Support strategic deals with tailored messaging and content to improve win rates. • Develop high-impact content, including whitepapers, blogs, case studies, and webinars. • Partner with internal subject matter experts to establish Verato as a thought leader in provider identity and data intelligence. • Support analyst relations and PR initiatives as needed.

Title: Senior Product Marketing Manager | AUTO Location: Austin Las Cimas Dublin, Minneapolis US Hybrid Job Description: The Senior Product Marketing Manager develops marketing plans, assets and activities for specific product(s) or product line(s), supporting product launches, marketing campaigns and events to establish, enhance or distinguish product placement, relevant to existing and potential customers by developing compelling messaging and go-to-market within the competitive arena. In this role, as a senior member of the team this senior product marketer also collaborates with his peers in Demand Generation, Events, Product, Sales and Sales Enablement provides mentorship to other Product Marketing team members. What you'll be doing - Conducts research meant to identify potential and existing customers, competitors, and markets for automotive products. - Designs and drafts messaging, product-specific marketing assets including, but not limited to web pages, blogs, data sheets, promotional publications and presentations. - Plans and delivers content for events, such as conferences, trade shows, or user meetings. - Proactively takes ownership of the product go-to-market and launch management and drives asset execution and enablement activities. - Works cross-functionally to ensure successful product launches and go-to-market, including competitive positioning, messaging, enablement orchestration and ensuring go-to-market teams are prepared for launches. - Collaborate with Demand Generation, Product and Events team on asset execution, based on messaging and positioning. - Set KPIs and track asset and launch performance - Mentors other team members on the Product Marketing team. What you'll likely bring - Able to translate technical product innovation and details into compelling stories - Value-based writing skills, able to create compelling assets across the entire funnel - Organization skills, able to effectively plan, prioritize and execute between multiple priorities - Ability to build collaborative relationships with stakeholders and peers - Professional oral, written communication and presentation skills, able to influence - Creativity to solve problems and guide Design team to create compelling visual assets - Analytical and strategic thinker, able to execute initiatives as a part of a bigger picture - Willingness and ability to mentor junior members of the team What can set you apart - 5+ years applicable experience and demonstrated success/knowledge - 2+ years of specialized/industry experience - Bachelor's degree (or equivalent experience) #LI-CM1 #HYBRID About Epicor At Epicor, we're truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain. We're Proactive, Proud, Partners. Whatever your career journey, we'll help you find the right path. Through our training courses, mentorship, and continuous support, you'll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we're the essential partners for the world's most essential businesses-the hardworking companies who make, move, and sell the things the world needs. Competitive Pay & Benefits - Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being. - Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally. - Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development. - Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership. - Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect. - Global Mobility: Comprehensive support for international relocations and permanent residency processes. Equal Opportunities and Accommodations Statement Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you-that's who we're interested in. If you have interest in this or any role- but your experience doesn't match every qualification of the job description, that's okay- consider applying regardless. We are an equal-opportunity employer. Range: Minimum: $105,000 USD Maximum: $178,000 USD The salary range provided reflects the national average for this job title and does not represent compensation specific to Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint • Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement • Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win • Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts • Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion • Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages • Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates • Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support • Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence