• Roll out LATAM marketing campaigns aligned with global goals and schedules. • Oversee full-cycle campaign execution across digital, social, email, performance marketing, partnerships, and events. • Organize local brand initiatives like events, sponsorships, partnerships, and promotions. • Handle adaptation and deployment of marketing materials in Spanish/Portuguese, maintaining brand standards. • Drive CRM campaigns for onboarding, engagement, retention, and reactivation. • Manage campaign ops: briefs, timelines, translations, approvals, compliance, and progress tracking. • Serve as key liaison between Central Marketing and LATAM teams. • Spot operational hurdles and streamline workflows for better efficiency. • Monitor, assess, and report on campaign delivery and results.

• Implement LATAM marketing campaigns to match global strategies and deadlines. • Manage complete campaign lifecycles across digital, social, email, performance, partnerships, and events. • Develop and execute local brand activities such as events, sponsorships, partnerships, and promos. • Oversee localization and launch of assets in Spanish/Portuguese, upholding brand integrity. • Assist with CRM campaigns for onboarding, engagement, retention, and win-back flows. • Lead campaign processes: briefs, schedules, translations, reviews, compliance, and tracking. • Function as the main link between Central Marketing and LATAM operations. • Detect process issues and enhance workflows for greater efficiency. • Evaluate, analyze, and report on campaign execution and KPIs.

• Plan and execute paid campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms • Develop strategies to scale campaigns and maximize ROAS • Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics • Run A/B tests across creatives, audiences, and landing pages • Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video) • Analyze campaign data using tools like Google Analytics and ad platforms • Provide clear, data-driven insights and recommendations to improve performance • Stay updated on platform changes, trends, and new opportunities • Monitor competitors and identify new strategies to stay competitive

• Lead, mentor and manage marketing team members and external partners • Develop and maintain a comprehensive annual marketing calendar aligned to business goals • Manage multiple projects simultaneously from concept through delivery • Develop and execute digital marketing strategies focused on lead generation and funnel growth • Track campaign performance, lead volume and conversion metrics