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Head of Performance Marketing
Location
United States
Posted
82 days ago
Salary
$120K / year
Seniority
Lead
Job Description
Head of Performance Marketing
ClickTech
• Own the end-to-end performance marketing strategy and paid media budget across all core acquisition channels. • Set, track, and optimise against clear KPIs including CAC, CPA, ROAS, LTV:CAC, payback period, and blended performance. • Act as the senior performance partner to Marketing, Product, CRO, Lifecycle, and Data teams to align messaging, funnels, and growth priorities. • Lead and challenge external agency partners to continuously improve efficiency, scale, and testing velocity. • Design and execute the roadmap to build an in-house performance team, including hiring, structure, and capability development. • Translate performance data into clear insights and recommendations for senior stakeholders. • Partner closely with creative and content teams to drive a high-performing, insight-led creative pipeline. • Champion the use of AI and automation to enhance targeting, bidding, creative workflows, and decision-making. • Oversee (and remain hands-on with) the planning, launch, scaling, and optimisation of paid campaigns across: Meta (Facebook & Instagram), Google Search & YouTube, Microsoft Ads, TikTok Display and retargeting. • Own the experimentation and testing roadmap across audiences, creatives, formats, placements, and bidding strategies. • Work closely with CRO and Lifecycle teams to improve onboarding, trial-to-paid conversion, retention, and upsell performance. • Monitor competitor activity, platform changes, and emerging channels to identify new growth opportunities. • Own performance reporting in partnership with Marketing Ops and Analytics. Build and maintain daily, weekly, and monthly dashboards covering growth and efficiency metrics.
Job Requirements
- 6+ years experience in performance marketing, ideally within high-growth SaaS, subscription, or digital products (B2C and/or B2B).
- Proven success owning and scaling high 6–7 figure paid media budgets with clear commercial outcomes.
- Deep, hands-on expertise across Meta Ads, Google Ads, YouTube, and at least one emerging channel (e.g. TikTok or LinkedIn).
- Strong understanding of CAC, LTV, blended CPA, payback, and full-funnel attribution.
- Experience scaling into new markets (Europe, Americas, or ROW).
- Strong technical knowledge of GA4, GTM, Segment, UTMs, and performance data pipelines.
- Experience building, leading, and developing high-performing performance marketing teams.
- Commercially minded, proactive, and highly accountable — someone who brings momentum, not excuses.
- Comfortable operating in fast-growth environments where systems are evolving and ownership is expected.
- Genuinely passionate about performance marketing, experimentation, and scale.
- Bonus: Experience with AI-driven media tools, creative testing frameworks, or direct-response funnel optimisation.
Benefits
- A high-impact leadership role with real ownership and visibility.
- The opportunity to scale a global EdTech & AI platform with strong product-market fit.
- Competitive salary plus performance-based bonus tied to growth outcomes.
- A collaborative, ambitious environment where your ideas and execution directly shape the business.
- Remote-first working with flexibility.
- The Gift of the 5th: smash your work in 4 days, get the 5th day off.
- £150 home office setup allowance.
- Flexible hours (start as late as 11am, finish as early as 4pm).
- Focus Fridays: if you’ve achieved your weekly goals in 4 days, take the 5th off.
- 25 days holiday (pro-rata for 4-day week).
- Buy up to 5 additional holiday days.
- Work anywhere in the world for up to 1 month.
- Family-friendly, inclusion-conscious policies.
- Personal development and career progression.
- Health Cash Plan & Mental Health First Aiders.
- Salary sacrifice pension.
- Company-funded socials.
- Company performance-related bonus.
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