• Provide guidance and coaching to franchisees and Operations team to achieve short and long-term company and operational goals. • Utilize knowledge of restaurant operations and staff resources to provide counsel, advice, and assistance to franchisee owners/operators to positively impact and improve sales, profits, operating standards, and operating systems while maintaining or exceeding customer expectations. • Ensure compliance with IDQ policies and system standards. • Gain and maintain support of DMA chair people and other key franchisee leadership in achieving operational goals. • Engage functional experts when needed. • Provide support to other functions when needed. • Effectively implement and execute the Worldwide Operation’s Business Plan for a particular District. • Develop and implement a district wide business plan (i.e., integrated marketing, operations, training, development, and supply chain plan). • Provide necessary counsel and assistance to ensure the plans include specific goals and strategies in support of ADQ’s Operations and Marketing Plan. • Provide advice and guidance in developing and managing marketing performance through effective partnerships with appropriate departments, vendors, and franchisees. • Responsible for positioning franchisees for consistent achievement of optimal shift management, food safety, quality, service, cleanliness, repair and maintenance, and atmosphere goals as established by Operation’s Business Plan and ADQ’s operating standards. • Provide impactful advice and counsel to position franchisees for optimal financial health. • Partner with appropriate ADQ staff to help position new and existing franchisees to establish and execute effective development, reinvestment, and renewal strategies. • Provide support to other departments/functions as needed. • May assist with new store openings as required. • Complete Ad Hoc projects as required.

• Provide support and advanced technical expertise for projects throughout the project lifecycle (including implementation /installation, configuration, testing, training delivery, deployment, production support). • Engage customers to determine software needs, design and develop appropriate solutions. • Provide regular status reports for updating the customer and assist in the deployment and support of Product Life-cycle Management solutions.

• Develop and execute growth strategies that increase revenue, conversion, and engagement across travel products, guiding partners on loyalty, pricing, merchandising, and marketing best practices. • Lead business reviews with C-level stakeholders, translate business needs into scalable product capabilities, and deliver data-driven insights that inform decision-making. • Codify best practices and frameworks to scale success across partners globally.

• Own value engineering across the full sales lifecycle, from early-stage value framing through late-stage deal support and post-live value validation • Build CFO-grade ROI models quantifying impact across cost reduction, productivity gains, revenue uplift, and customer experience improvements • Lead executive value discovery sessions and workshops, translating qualitative business priorities into quantified financial outcomes • Partner with Account Executives on strategic deals, shaping value narratives for prioritization, pricing, competitive positioning, and expansion • Enable value-led selling by developing standardized frameworks, benchmarks, and repeatable tooling (including Parloa Value Studio) • Translate complex financial analysis into clear, compelling executive narratives that resonate with CFOs, CIOs, and business leaders • Drive post-sale value realization by validating outcomes and supporting expansion through proven impact • Capture and operationalize field learnings into scalable GTM playbooks, value frameworks, and industry-specific benchmarks