• Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey. • Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice, organic reach, and brand sentiment to balance our performance marketing focus. • Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation. • Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms. • Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team. • Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth." • While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts and setting the standard for analytical excellence across the team.

• Own and execute the regional campaign calendar across digital, webinars, and owned and emerging channels. • Translate regional marketing strategy into tactical campaign plans, owning timelines, channel selection, and budget allocation to ensure global priorities land with precision in LATAM. • Adapt global campaigns for LATAM audiences, ensuring every asset reflects local tone, language, proof points, and customer references. • Build and manage ABM programs in close partnership with Sales, from account selection and multi-channel sequencing through to conversion. • Equip local Sales teams with market-specific assets — localized case studies, regional messaging, and product narratives tailored to the objections and buying realities of each market. • Partner with the Field Marketing Manager for Events to ensure campaign and event touchpoints drive toward shared pipeline goals. • Activate local partner ecosystems, industry communities, and regional networks to build trust, expand reach, and accelerate pipeline in markets where relationships drive buying decisions. • Own day-to-day campaign reporting, leveraging real-time data to identify what is working, diagnose what is not, and drive tactical adjustments that protect pipeline targets. • Own the regional campaign budget, allocating resources across channels and programs to maximize pipeline impact and ensure accountability across all spend. • Own relationships with regional agencies and vendors for campaign production, localization, and execution support. • Surface regional insights, channel trends, and audience behavior back to the Global Emerging Markets team to sharpen global strategy. • Leverage AI tools and marketing automation to increase execution speed, output quality, and campaign scale.

• Coordinate and lead communication initiatives (internal and external) aligned with TNC strategies, focusing on Cerrado projects, Sustainable Agriculture, and Sustainable Livestock. • Identify and proactively create/coordinate strategic, evidence-based content, translating technical analyses into clear and effective language. • Propose and develop studies/analyses/policy briefs that provide important information and/or lessons for the conservation agenda. • Communicate results, analyses, and projections in an accessible manner to facilitate stakeholder participation in decision-making. • Develop and cultivate relationships and strategic channels for disseminating information to different audiences. • Work collaboratively with the communications team to achieve the team's objectives. • Develop/coordinate activities and events aimed at donors/partners and other stakeholders, as requested. • Define KPIs, measure and evaluate communication outcomes, and recommend improvements to strategies and actions.

Role Description The Field Marketing Manager is responsible for the execution and deployment of marketing events and field programs across Europe. This position reports to the Senior Marketing Manager, Europe and is part of the Global Marketing Team working remotely to cover Europe. In this role, you will have the opportunity to: - Lead end to end planning and delivery of Aldevron events, congresses, workshops, and customer engagement programs, managing all logistics, vendors, compliance, and onsite execution. - Drive high quality lead generation and follow up workflows, owning pre-event promotion, onsite engagement, and post event reporting to maximize ROI and pipeline impact. - Provide structured field insights, voice of customer and competitive intelligence, while tracking performance metrics to continuously optimize events and campaign effectiveness across the region. - Partner with sales to drive pipeline, accelerate deals and support growth room initiatives through events. - Liaise with the wider Global Marketing team to ensure standard work is applied and regional and global teams are aligned. Qualifications - Bachelor’s degree in Life Sciences, Biotechnology, Biomedical Sciences, Marketing, Communications or a related field. - Direct related experience in field marketing or event management in Europe. - Strong project co-ordination skills with the ability to manage multiple tasks and collaborate with diverse stakeholders. - Excellent communication, organizational and vendor co-ordination abilities; comfortable working in fast-paced environments. - Willingness and ability to travel for events, customer programs and onsite support across the region. Requirements - Ability to travel frequently across Europe (up to 50%) includes occasional international travel. Benefits - Flexible, remote working arrangements for eligible roles. - Commitment to providing enriching careers, no matter the work arrangement.