• Scale our product marketing function with a focus on driving pipeline and customer value realization • Establish the positioning of RedSeal solutions • Work with product and sales teams to coordinate and lead development of launch plans • Influence product roadmap by incorporating insights from analysts and customer feedback • Set clear goals and product marketing KPIs

• Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities. • Set clear focus and prioritization across initiatives to ensure momentum and impact. • Translate product strategy into a clear GTM roadmap with strong sequencing and ownership. • Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging. • Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams. • Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials. • Lead GTM strategy and execution for launches, iterations, and expansions. • Define target audiences, use cases, value propositions, and launch plans across channels. • Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time. • Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points. • Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently. • Continuously improve enablement based on feedback from the field. • Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays. • Activate existing customers through GTM motions tied to real customer needs and usage moments. • Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness. • Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays. • Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact. • Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.

• Own product marketing for DeepBook, including positioning, messaging, and competitive analysis • Define core personas (builders, protocols, traders, liquidity providers) and value propositions • Lead product launches and campaigns with content, comms, and growth teams • Translate complex trading and market-structure concepts into clear messaging • Partner with product and engineering on roadmap and GTM priorities • Serve as the internal and external expert on DeepBook • Support ecosystem growth with developer relations and BD

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We're looking for an Emerging Tech Product Marketing Manager (PMM) who's ready to jump in and own the launch strategy for our newest, coolest tech. If you're a strategic storyteller who doesn't mind a bit of ambiguity, knows how to nail complex technical concepts, and is skilled at marketing them effectively to the average consumer, this is your spot. - Market Strategy - Pioneer Market Insight: Translate in-depth research on emerging technological trends, competitive landscapes, and evolving customer needs into actionable strategies to influence the emerging product roadmap and priorities. - Go-to-Market (GTM) Leadership - Own GTM Strategy: Develop, own, and execute the comprehensive GTM plan for emerging products, including defining the launch strategy, recommending pricing/packaging models, and establishing the post-launch amplification strategy. - Cross-Functional Execution: Collaborate closely with Product, Project Management, and Marketing teams to drive and execute complex, cross-functional initiatives required for successful product launches. - Messaging & Channel Strategy: Define the core messaging, positioning, and overall channel strategy in partnership with Creative and Content teams to maximize market impact. - Content & Value Proposition - Champion Customer Voice: Act as the champion of the ideal customer profile (ICP), translating their needs into compelling, differentiated messaging strategies. - Content Production: Produce high-quality, compelling marketing content, including messaging guides, website copy, retail sheets, and more, focused on articulating the future value of emerging technology. Qualifications - Bachelor's degree required. - 5+ years in Product Marketing or a related strategic role and deep understanding of complex technical concepts. Requirements - Proven success in developing and executing go-to-market strategies and launches. - Ability to think strategically and creatively to craft compelling market narratives. - Strong sense of responsibility, ownership, and detail-oriented project management skills. - Excellent communication, collaboration, and strong copywriting/editing abilities. - Highly adaptable and comfortable working in a dynamic, iterative environment. Benefits - Comprehensive medical, dental, and vision insurance coverage. - Employee Referral Bonus Program. - Wellness programs. - 401k and employer matching for US Employees. - Comprehensive Time Off policy. - An opportunity to do something great for yourself and the world!