• Own and shape the core gameplay experience, implementing and tuning mechanics in-engine across combat, levels, encounters, characters, and progression • Partner with studio leadership to translate creative pillars into clear, playable gameplay direction and design principles • Lead and develop game designers from associate to principal level • Design and own complex gameplay systems and content across early prototypes • Drive rapid prototyping and playtest-driven iteration, turning player feedback into clear design decisions • Work with artists, animators, writers, sound designers, producers, and engineers to bring our gameplay to life • Champion a playtest-driven culture where gameplay decisions are validated through real player experience

• Lead the development of high-quality design solutions across brand identity, packaging, campaigns, and visual systems. • Set the visual tone and craft standards for projects, ensuring work aligns with the brand strategy and creative vision. • Provide clear and inspiring creative direction to designers at all levels. • Review and approve creative work to ensure consistency, excellence, and attention to detail. • Define and translate strategic insights into compelling visual ideas and design systems. • Mentor and develop designers, fostering growth in both craft and conceptual thinking. • Work closely with cross-functional partners to ensure creative solutions meet business objectives.

• Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy • Collaborate with client stakeholders to gather feedback and refine creative direction • Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display) • Lead the creation of ad assets including static, video, and motion content • Collaborate with growth, paid media, and copy teams to align on strategy and messaging • Develop creative testing frameworks and iterate based on performance data • Analyze creative performance and optimize based on insights • Guide visual direction, storytelling, and brand consistency across campaigns • Partner with designers, editors, and creators to bring concepts to life • Stay up to date on creative trends, platform best practices, and emerging formats

• Leads creative concepting, visual styling, design, and client workshares on assigned design projects • Accountable for creative problem-solving, creative leadership, and managing project teams of designers, animators, and other cross-disciplinary creatives • Drive creative excellence across design-centric workflows and deliverables with a focus in keynote business • Represents Article Group to clients and owns accountability for creative decisions • Demonstrate consultative listening to grasp client objectives and persuasive presentation of creative concepts • Responsible for crafting and advocating for the integrity of the core creative vision with team members and clients