Right Side Up is a marketplace of premium marketing talent—with all of the marketing chops and none of the agency fluff.
Performance Art Director
Location
Texas
Posted
88 days ago
Salary
0
Seniority
Lead
Job Description
Performance Art Director
Right Side Up
• Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy • Collaborate with client stakeholders to gather feedback and refine creative direction • Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display) • Lead the creation of ad assets including static, video, and motion content • Collaborate with growth, paid media, and copy teams to align on strategy and messaging • Develop creative testing frameworks and iterate based on performance data • Analyze creative performance and optimize based on insights • Guide visual direction, storytelling, and brand consistency across campaigns • Partner with designers, editors, and creators to bring concepts to life • Stay up to date on creative trends, platform best practices, and emerging formats
Job Requirements
- Ability to confidently present and pitch creative work to clients and stakeholders
- Strong communication skills with experience incorporating client feedback into creative execution
- Strong portfolio of performance-driven creative work across digital channels
- Experience leading creative strategy for paid acquisition campaigns
- Ability to balance brand storytelling with performance optimization
- Experience working closely with growth and paid media teams
- Understanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.)
- Strong visual design and art direction skills
- Ability to iterate quickly and test multiple creative variations
- Comfort working across different industries and brand styles
Benefits
- Collaboration with client stakeholders to gather feedback and refine creative direction
- Flexible work arrangements
- Professional development opportunities
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