Freshmade

• Lead the development of high-quality design solutions across brand identity, packaging, campaigns, and visual systems. • Set the visual tone and craft standards for projects, ensuring work aligns with the brand strategy and creative vision. • Provide clear and inspiring creative direction to designers at all levels. • Review and approve creative work to ensure consistency, excellence, and attention to detail. • Define and translate strategic insights into compelling visual ideas and design systems. • Mentor and develop designers, fostering growth in both craft and conceptual thinking. • Work closely with cross-functional partners to ensure creative solutions meet business objectives.

• Collaborate with the design team in the development of creative concepts and designs for print, digital, and multimedia projects. • Collaborate with clients to understand project requirements and deliver creative solutions. • Ensure high-quality output and adherence to project timelines. • Develop and maintain visual brand guidelines to ensure consistency across all design projects. • Create and present design concepts, mood boards, and prototypes to stakeholders. • Direct and supervise photo shoots, video productions, and other creative endeavors to ensure they align with the overall vision. • Manage, mentor, and inspire interns and Jr designers • Delegate tasks effectively and ensure the team meets project deadlines and quality standards. • Foster a collaborative work environment that encourages creativity and innovation.