Role Description The VP/National Sales Manager serves as the senior leader responsible for driving profitable, sustainable growth across Western Equipment Finance’s national sales organization. This role establishes the overall sales direction and strategy for the company, translates strategic priorities into actionable go-to-market plans, and ensures consistent execution through disciplined leadership, performance management, operational efficiency, and the development of a high-performance culture built on accountability, integrity, and a customer-first mindset. The VP/National Sales Manager sets clear expectations, inspires and develops talent, and reinforces a results-driven team through coaching, goal setting, and data-informed decision making. This role collaborates with all departments to ensure aligned execution that delivers an exceptional vendor and customer experience while supporting portfolio performance. - Key leadership competencies include strategic thinking, commercial credit acumen, change leadership, and talent development. - This role models sound judgment, decisiveness, and a commitment to continuous improvement while promoting alignment to Western’s values and risk appetite. Qualifications - Bachelor’s degree in business, Finance, Accounting, or a related field required. - 10+ years of progressive leadership experience in equipment finance or related financial services required, including leading high-performing sales or business development teams. - Demonstrated experience driving profitable growth, managing performance, developing talent, and collaborating cross-functionally. - Experience in sales leadership, vendor relationship development, and business development strongly preferred. Requirements - Provide direct oversight and leadership of the sales team to drive sales growth, market expansion, and targeted profitability. - Develop and execute sales strategies that align with company goals and customer/vendor needs. - Accountable for developing and attaining sales plans (production, revenue, profitability, and retention). - Implement marketing strategies and plans with the sales team to achieve established business objectives. - Monitor sales performance, establish metrics, and ensure accountability for production and profitability. - Influence customer motivation to continue and deepen a long-term relationship with Western. - Support vendor and customer relationship development through active involvement in key sales opportunities. - Promote a customer-first culture focused on satisfaction, loyalty, and long-term value. - Motivate, coach, mentor, and support all members of the sales team, including regular performance reviews tied to meaningful goals. - Identify, develop, and support training programs that drive performance improvement and efficient sales/marketing operations. - Recruit, develop, and retain top sales talent; build succession plans and strengthen team capabilities across the organization. - Foster collaboration, accountability, and consistent execution across regions/markets and sales roles. - Develop, implement, and communicate sales policies and procedures to sales personnel to drive consistency and compliance. - Develop and implement compensation plans consistent with Western’s objectives and designed to reward profitable growth and strong customer outcomes. - Improve sales process discipline (pipeline management, forecasting, CRM utilization, proposal practices, and follow-up standards). - Maintain a deep understanding of industry trends, risks, and opportunities across equipment finance and relevant vertical markets. - Incorporate industry insights into company strategy and risk management practices. - Ensure the business model remains resilient and sustainable in changing market conditions. - Partner with Credit/Risk leadership to balance growth and portfolio quality. - Represent Western Equipment Finance at industry events, trade associations, and community organizations. - Promote the company’s reputation as a trusted partner and leader in the equipment finance industry. - Build external visibility to attract vendors, customers, and top talent. - Other responsibilities and special projects as needed. Benefits - Health Benefits: Medical, dental, and vision insurance - Retirement Benefits: 401 (k), ESOP participation - Paid Time Off (PTO): PTO, sick leave, and holidays - Other Benefits: life insurance, employee assistance programs, professional development opportunities, wellness programs, educational assistance.

• Manage a high-volume pipeline and consistently deliver signed contracts within the dental vertical. • Perform dental-specific valuations using US metrics, EBITDA normalization, and clinical metric interpretation (e.g., active patient counts and case acceptance). • Establish and maintain "First-Look" status with major US Dental Service Organizations and private equity groups. • Navigate complex M&A components including "Holdbacks," "Earn-outs," and "Equity Rolls". • Ensure 100% accuracy in P&L gathering and tax return analysis before presenting to senior executives. • Secure deals across targeted sub-verticals, including General Dentistry, Orthodontics, and Oral Surgery. • Occasionally participate in meetings outside of standard local business hours to ensure synchronous collaboration with partners worldwide.

• As an active member of the management team, you partner with colleagues and contribute to the successful creation and execution of the strategy and business plan • Develop the vision, mission, and strategy for the sales team • Define and implement a country market and sales plan and targets, within boundaries of GBU strategy, market and vendor/partner agreements, to give systematic direction to and control over sales and relationship activities for this CORE segment of the Life Tech business • Develop New Business Development (NBD) plan in conjunction with LIFE TECH and relevant local opportunities to support the country and GBU growth ambitions • Support the transformational growth ambition of Life Tech in Direct & E-Mobility • Ensure systematic identification of local market trends, portfolio developments and sales opportunities, in cooperation with internal and external stakeholders, to assure sales and program alignment with local market demands • Develop local vendor/partner opportunities and ensure establishment, implementation and management of program agreements with local vendor/partners, in line with GBU policies • Manage and monitor the performance of the local sales organization, in order to achieve country sales targets on P&L like: New Business Volume (NBV), portfolio, margin ,risk costs with also a specific and enhanced focus on Non-Interest Income development as a key driver for profitability • Ensure implementation of programs and the execution of applications of programs locally, in line with program agreements, to optimize penetration, P&L program and customer plus vendor/partner satisfaction in the country • Ensure proper management of the business relationship with local vendor/partners and dealers, implementing a concise and targeted segmentation plan in order to manage in the most productive manner our cherish, grow, keep and maintain partners in order to effectively increase NBV & income from transactions in the short and long term

• Lead and manage a team of 7–10 Sales Directors across multiple regions, ensuring alignment with national growth objectives and performance targets. • Develop and execute a comprehensive go-to-market sales strategy that drives revenue growth, market share expansion, and brand visibility in the IDD and behavioral health pharmacy space. • Establish clear sales goals, KPIs, and accountability frameworks for Sales Directors, ensuring consistent pipeline development and conversion across territories. • Coach and mentor Sales Directors to elevate performance, foster leadership development, and build a high-performing, results-oriented sales culture. • Collaborate with marketing and sales enablement teams to deliver tailored messaging, sales tools, and training that support regional strategies and customer engagement. • Drive demand generation initiatives through digital campaigns, trade shows, CE events, and strategic partnerships, ensuring regional teams are equipped to capitalize on opportunities. • Implement data-driven sales processes, leveraging Hubspot CRM and analytics platforms to monitor performance, forecast revenue, and optimize territory coverage. • Ensure cross-functional alignment with product, client success, and operations to support seamless onboarding, retention, and customer satisfaction. • Provide strategic insights and feedback to executive leadership on market trends, competitive dynamics, and regional performance. • Maintain compliance with healthcare regulations (DSCSA, HIPAA, Medicaid/Medicare) in all sales activities and communications. • Recruit and onboard top-tier sales talent, building scalable processes and fostering a culture of accountability, innovation, and growth.